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Alumni Week: 4/12-4/15 4 Days of Virtual Events! 100+ Years of Cumulative Industry Experience Speaking
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Alumni Feature Spotlight
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Jesse Clark
UW Class: 2014 UW Major: Journalism SBC Position: Member Current Job: Manager of Digital and Social Media, Kansas City Royals |
Q & A
When/how did you know you wanted to get into social media?
I knew I wanted to get into social media the summer between sophomore and junior year of college. I always enjoyed writing and was passionate about sports, so I thought a career as a sports writer was one I'd like to pursue. I majored in journalism and worked for the Wisconsin State Journal and UW's athletic communications department, covering sports on both the high school and collegiate level. These opportunities gave me experience in the digital and social media space, which strengthened my affinity for the latter and helped me immensely upon graduation.
What are your thoughts on the Communications Internship with the Athletic Department?
My communications role at UW was invaluable because it provided the opportunity to cover a wide variety of sports including track, cross country, football, basketball and volleyball. I gained both digital and social media experience and improved my ability to write and communicate with athletes through previews, recaps and feature stories I'd craft for uwbadgers.com. The skills and experience I gained during my two years working in that role helped me land future internships and full-time work.
How did your time as an intern with the Detroit Lions shape the future of your career to date?
My internship with the Detroit Lions largely came from experience gained in college. While I didn't post on social media during my time with the Lions, I gained confidence working with professional athletes for feature stories I'd write and learned CMS since a bulk of my role was to help update a variety of pages on detroitlions.com. This internship enhanced by desire to work in digital/social in professional sports and played a major role in me getting a full-time opportunity with the Houston Texans.
How was your transition to being a manager? What have you learned about yourself and your team in your first year?
My transition to manager has been extremely valuable. Managing a coordinator and a trainee has helped me grow in a variety of areas including prioritization, delegation, motivation, communication and time management. Our three-person social team learns from and inspires each other daily and a positive work environment fosters a creative space that leads to great social content.
Where do you think the Royals and their relationship with digital and social media will be in 5 years? What about the future of the social media industry as a whole?
The digital and social media space continues to rapidly evolve. In five years there will likely be a handful of new platforms we'll be responsible for. Social teams will either need to increase in size or prioritize which platforms to focus on. I imagine by then we'll be immersed in a legalized sports gambling space and need to continue to find the best ways to increase our value by monetizing our content and strategically incorporating sponsors. We'll also want to make sure our content is targeting all demographics, especially appealing to Gen Z, so we can simultaneously strengthen the affinity current fans have for the Royals and build connections that create new fans. While these challenges and opportunities will be a focus for the Royals, they also apply to the sports industry as a whole.
What kind of advice would you offer a younger college student looking to build their resume to eventually start applying for post-graduation internships and full time offers?
My best pieces of advice would be to find relevant experience and make connections. Whether it's an internship or a full-time role, college or professional, a sport you love or a sport you may not prefer, there is value in every opportunity. Make the most of it, have a positive attitude, learn as many skills as you can and make yourself an invaluable resource. I was willing to travel just about anywhere for opportunities I was confident would help move my career in the right direction. It's a competitive space and it's not as big as you might expect. The sports social community is really well connected and most people in the industry either know somebody where you may want to work or knows somebody who knows somebody who works there. Reach out, ask questions, establish relationships with people in roles you admire or at places you aspire to work someday. These can really pay off down the line in the application process when your name is more than just a name, but also a potential connection or recommendation.
How about advice for older individuals who are in the heat of the application process right now? Any cool ways to stand out among other applicants?
The best way to stand out, aside from the answer above, is to show personality and creativity. I had an applicant create a Twitter page that served as a resume and featured a number of content ideas, which was memorable and led to an interview. Show an eagerness to learn and a passion for the industry. Additionally, your personal social accounts tell us something about you as well. Make sure they represent how you want to be represented. We do check them in the hiring process.
What’s your favorite part about living in Kansas City?
I have yet to truly experience all of what Kansas City has to offer since I moved here at the start of the pandemic a year ago. That being said, there are a number of things I like about living here. The city is walkable and green with cool parks and unique neighborhoods. KC doesn't feel too big or too small and the food is great, especially the BBQ. Most of all, I'm glad to be back in the Midwest closer to home.
I knew I wanted to get into social media the summer between sophomore and junior year of college. I always enjoyed writing and was passionate about sports, so I thought a career as a sports writer was one I'd like to pursue. I majored in journalism and worked for the Wisconsin State Journal and UW's athletic communications department, covering sports on both the high school and collegiate level. These opportunities gave me experience in the digital and social media space, which strengthened my affinity for the latter and helped me immensely upon graduation.
What are your thoughts on the Communications Internship with the Athletic Department?
My communications role at UW was invaluable because it provided the opportunity to cover a wide variety of sports including track, cross country, football, basketball and volleyball. I gained both digital and social media experience and improved my ability to write and communicate with athletes through previews, recaps and feature stories I'd craft for uwbadgers.com. The skills and experience I gained during my two years working in that role helped me land future internships and full-time work.
How did your time as an intern with the Detroit Lions shape the future of your career to date?
My internship with the Detroit Lions largely came from experience gained in college. While I didn't post on social media during my time with the Lions, I gained confidence working with professional athletes for feature stories I'd write and learned CMS since a bulk of my role was to help update a variety of pages on detroitlions.com. This internship enhanced by desire to work in digital/social in professional sports and played a major role in me getting a full-time opportunity with the Houston Texans.
How was your transition to being a manager? What have you learned about yourself and your team in your first year?
My transition to manager has been extremely valuable. Managing a coordinator and a trainee has helped me grow in a variety of areas including prioritization, delegation, motivation, communication and time management. Our three-person social team learns from and inspires each other daily and a positive work environment fosters a creative space that leads to great social content.
Where do you think the Royals and their relationship with digital and social media will be in 5 years? What about the future of the social media industry as a whole?
The digital and social media space continues to rapidly evolve. In five years there will likely be a handful of new platforms we'll be responsible for. Social teams will either need to increase in size or prioritize which platforms to focus on. I imagine by then we'll be immersed in a legalized sports gambling space and need to continue to find the best ways to increase our value by monetizing our content and strategically incorporating sponsors. We'll also want to make sure our content is targeting all demographics, especially appealing to Gen Z, so we can simultaneously strengthen the affinity current fans have for the Royals and build connections that create new fans. While these challenges and opportunities will be a focus for the Royals, they also apply to the sports industry as a whole.
What kind of advice would you offer a younger college student looking to build their resume to eventually start applying for post-graduation internships and full time offers?
My best pieces of advice would be to find relevant experience and make connections. Whether it's an internship or a full-time role, college or professional, a sport you love or a sport you may not prefer, there is value in every opportunity. Make the most of it, have a positive attitude, learn as many skills as you can and make yourself an invaluable resource. I was willing to travel just about anywhere for opportunities I was confident would help move my career in the right direction. It's a competitive space and it's not as big as you might expect. The sports social community is really well connected and most people in the industry either know somebody where you may want to work or knows somebody who knows somebody who works there. Reach out, ask questions, establish relationships with people in roles you admire or at places you aspire to work someday. These can really pay off down the line in the application process when your name is more than just a name, but also a potential connection or recommendation.
How about advice for older individuals who are in the heat of the application process right now? Any cool ways to stand out among other applicants?
The best way to stand out, aside from the answer above, is to show personality and creativity. I had an applicant create a Twitter page that served as a resume and featured a number of content ideas, which was memorable and led to an interview. Show an eagerness to learn and a passion for the industry. Additionally, your personal social accounts tell us something about you as well. Make sure they represent how you want to be represented. We do check them in the hiring process.
What’s your favorite part about living in Kansas City?
I have yet to truly experience all of what Kansas City has to offer since I moved here at the start of the pandemic a year ago. That being said, there are a number of things I like about living here. The city is walkable and green with cool parks and unique neighborhoods. KC doesn't feel too big or too small and the food is great, especially the BBQ. Most of all, I'm glad to be back in the Midwest closer to home.
March Events Recap
March 3rd - The Business of Summerfest
March 10th - Student Internship Showcase
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March 23rd - Barry Baum, Chief Communications Officer at the Bucks
March 31st - Sports Communication & Media Panel
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February Facts & Figures
SBC back at it in the Spring!
201
Spring 2021 Membership
80%
of Members are Intended Business Majors
Just in time for @UWBusiness Grainger Service Week, we are proud to announce our contribution of $2,000 to the @GoodmanCenterWI! pic.twitter.com/21A3QUjipW
— UW-Madison Sports Business Club (@SBCUW) February 26, 2021
UW in the News
This semester, we get tested twice a week to gain access to campus buildings :(
On Monday, we completed more than 11,600 COVID-19 tests — that's a new daily record, Badgers!
— UW–Madison (@UWMadison) February 24, 2021
Thanks for everything you're doing to stay in compliance with our testing program. We're Safer Badgers when we test regularly & follow public health protocols. https://t.co/X51q5eCQTB
Celebrate the Badgers Women's Hockey WCHA Championship!
Read all about the #Badgers thriller OT win to claim the @WCHA_WHockey championship!https://t.co/NWTrfjH2wZ
— Wisconsin Hockey (@BadgerWHockey) February 28, 2021
Alumni Feature Spotlight
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Jacqueline Sharpee
UW Class: 2012 UW Major: Marketing & Management/Human Resources SBC Position: Secretary Current Job: Assistant Director of Marketing at Minnesota Athletics |
Q & A
When did you know you wanted to pursue a career in collegiate sports marketing?
I knew I wanted to pursue a career in sports after competing in DECA in high school. In college, I narrowed my scope via a variety of internships or job shadows (sports radio, event management, AHL, NBA) that I showed me what I didn’t want to do. In my senior year, I had (finally) secured an internship with the marketing office within Wisconsin Athletics and found something that I really loved. I know you guys routinely chat with Adam Ahern and Kevin Kluender in the athletic department, and I give them a lot of credit where I ended up. They introduced me to a slew of activities that kept me interested, engaged, and prepared me for my first full time role with Ohio State.
How does it feel to be a Badger alum working for Minnesota?
Many students that I talk to say they could never work for so-and-so team. That usually changes when you think about what has the best opportunity for you. Would you like to work for Ohio State or Minnesota, or would you want to work for a small DI like Bradley University in Illinois? It’s weird to root against your favorite team, but you start to find things that inspire you to root for your employer outside of the paycheck. You get excited for every win that your coach gets. You create connections with the student-athletes so you want them to succeed. Don’t get me wrong, I still have all of my Wisconsin mementos and get yelled at on zoom calls when colleagues see my a motion W items, but now you have other things to root for than just a win.
What is one of the most rewarding aspects of your work with the Gophers?
Working in collegiate athletics means that we are also a part of the University. I do take that role seriously and believe we are there to help teach and mentor students, as it is a part of their college experience. Therefore, one of the most rewarding tasks I have is working with our student interns. We have about 25 student interns and when they find what they want to do, it is so exciting. I don’t care if they end up working in sports or if they want to go work for a corporate entity, I just want them to find something that they enjoy doing. So when our students get that internship, get into that grad program, or nail the job interview, I am such a proud boss it is unbelievable.
What do you think is one part of the fan experience that COVID took away from us as fans that is essential to the continued growth and improvement of the fan experience as a whole?
COVID has been challenging in the collegiate sports business because it has taken away the final product from our fans and has disrupted the brand loop. We want kids to fall in love with Goldy, we want youth to dream of being a Gopher, we want college kids to fall in love with the campus and the gameday vibe, we want young professionals to come back to campus and relive the glory days, we want parents to bring their kids to events, and we want seniors to reinvest in what they once called home. However, how can little Jonny love Goldy if he never sees him? Alternatively, how can little Suzy meet her favorite women’s basketball player? COVID has taken away the end product from our fans which makes our job that much harder. We need to find a way to invest in our fans and get them to fall in love with our brand without every seeing them. In addition, fans only have the win/loss experience, not all of the added benefits that we could normally provide. I do think COVID will have long last effects on our business; we just need to see how drastic those effects are.
What has been the most groundbreaking project that you have been able to work on and what made that project so important to the industry?
The most worthy project would have to be our Gopher Gameday Live show that we produced this past fall around football. With COVID, we needed to find a way to still make good on sponsorships and engage fans. We decided to do a live stream that resembled a TV show along with our normal gameday activities. So we had a host where she delivered feature stories, made good on sponsor activities, interacted with fans and alumni, and then intermixed the live show with clips from the band, fans, highlights, and alumni. It was a toll trying to do both but overall feel that we made an impact, kept our sponsors (aka kept the money), and engaged fans.
Otherwise, I would say some best practices that we have implemented and have won awards on is by embracing the Minnesota community better. We had collaborated with Love Your Melon, a local business that donates 50% of proceeds to fight cancer, for a hat and ticket deal, we are working with local youth groups and bringing student athletes to them, and we are trying to stand out amongst all of the pro teams in town by featuring the college space.
What has your experience been like as a woman in sports? Do you see teams and universities improving on and balancing out such a male dominated industry?
I think that athletic departments know they need to make changes, but I feel that they need to do more than the bare minimum to help make a change. Right now, I believe that departments are good about hiring women at the entry-level point as interns or Assistant Directors. However, when I am in a men’s basketball meeting, I am the only woman in the room. When my coworker is in a men’s hockey meeting, she is the only woman in the room. On top of that, we are the ones with the lowest titles where our colleagues range from Associate Directors to Associate ADs. In addition, I feel like there are not as many women up the ladder that I can look for as a mentor. I do feel that some schools do a better job of promoting women than others, and that it will take time and effort from those currently in power to make positive changes in department cultures.
Do you have any advice for those of us looking to break into the industry? What worked for you or any of your colleagues?
I am a Type A person and really struggled with the fact that getting into sports isn’t like getting a finance job. There is no clear path and no one path is the only path. I had originally thought that I needed a master’s to get into collegiate sports, however, I never found a program that fit for me. This group has many connections to Ohio University and their dual degree program, which is great for some, but it wasn’t for me. Athens was so small and some of the case studies the students were working on were ones that I already did for my undergrad classes. I just didn’t fit. I then applied to other schools thinking I could find the place where I belong and couldn’t find a program that would let me work and get the degree I wanted. Therefore, I said f-it, and applied to internships and got a full time, two-year internship with Ohio State. I did eventually get my master’s last summer here at Minnesota and could not be happier with my choice. I would advise you all to find what works for you and to not be afraid if it’s not what everyone else is doing.
Do you see yourself ever leaving the industry? If so, why and for what career path?
I tell everyone that I have no idea what I want to be when I grow up. I try my best to enjoy what I am doing until I don’t enjoy it anymore, and then it’s time to move on. My now husband had moved with me from Wisconsin to Ohio, to North Carolina, and now to Minnesota where we have finally set up roots. For me, it would be really hard to move on to a different University that will probably be farther away from home (since Adam and Kevin are never leaving Wisconsin). Therefore, I am open to the idea of leaving athletics if it’s the right opportunity, which could be with some other department on campus or a corporate entity where I could flex my marketing and branding skills.
I knew I wanted to pursue a career in sports after competing in DECA in high school. In college, I narrowed my scope via a variety of internships or job shadows (sports radio, event management, AHL, NBA) that I showed me what I didn’t want to do. In my senior year, I had (finally) secured an internship with the marketing office within Wisconsin Athletics and found something that I really loved. I know you guys routinely chat with Adam Ahern and Kevin Kluender in the athletic department, and I give them a lot of credit where I ended up. They introduced me to a slew of activities that kept me interested, engaged, and prepared me for my first full time role with Ohio State.
How does it feel to be a Badger alum working for Minnesota?
Many students that I talk to say they could never work for so-and-so team. That usually changes when you think about what has the best opportunity for you. Would you like to work for Ohio State or Minnesota, or would you want to work for a small DI like Bradley University in Illinois? It’s weird to root against your favorite team, but you start to find things that inspire you to root for your employer outside of the paycheck. You get excited for every win that your coach gets. You create connections with the student-athletes so you want them to succeed. Don’t get me wrong, I still have all of my Wisconsin mementos and get yelled at on zoom calls when colleagues see my a motion W items, but now you have other things to root for than just a win.
What is one of the most rewarding aspects of your work with the Gophers?
Working in collegiate athletics means that we are also a part of the University. I do take that role seriously and believe we are there to help teach and mentor students, as it is a part of their college experience. Therefore, one of the most rewarding tasks I have is working with our student interns. We have about 25 student interns and when they find what they want to do, it is so exciting. I don’t care if they end up working in sports or if they want to go work for a corporate entity, I just want them to find something that they enjoy doing. So when our students get that internship, get into that grad program, or nail the job interview, I am such a proud boss it is unbelievable.
What do you think is one part of the fan experience that COVID took away from us as fans that is essential to the continued growth and improvement of the fan experience as a whole?
COVID has been challenging in the collegiate sports business because it has taken away the final product from our fans and has disrupted the brand loop. We want kids to fall in love with Goldy, we want youth to dream of being a Gopher, we want college kids to fall in love with the campus and the gameday vibe, we want young professionals to come back to campus and relive the glory days, we want parents to bring their kids to events, and we want seniors to reinvest in what they once called home. However, how can little Jonny love Goldy if he never sees him? Alternatively, how can little Suzy meet her favorite women’s basketball player? COVID has taken away the end product from our fans which makes our job that much harder. We need to find a way to invest in our fans and get them to fall in love with our brand without every seeing them. In addition, fans only have the win/loss experience, not all of the added benefits that we could normally provide. I do think COVID will have long last effects on our business; we just need to see how drastic those effects are.
What has been the most groundbreaking project that you have been able to work on and what made that project so important to the industry?
The most worthy project would have to be our Gopher Gameday Live show that we produced this past fall around football. With COVID, we needed to find a way to still make good on sponsorships and engage fans. We decided to do a live stream that resembled a TV show along with our normal gameday activities. So we had a host where she delivered feature stories, made good on sponsor activities, interacted with fans and alumni, and then intermixed the live show with clips from the band, fans, highlights, and alumni. It was a toll trying to do both but overall feel that we made an impact, kept our sponsors (aka kept the money), and engaged fans.
Otherwise, I would say some best practices that we have implemented and have won awards on is by embracing the Minnesota community better. We had collaborated with Love Your Melon, a local business that donates 50% of proceeds to fight cancer, for a hat and ticket deal, we are working with local youth groups and bringing student athletes to them, and we are trying to stand out amongst all of the pro teams in town by featuring the college space.
What has your experience been like as a woman in sports? Do you see teams and universities improving on and balancing out such a male dominated industry?
I think that athletic departments know they need to make changes, but I feel that they need to do more than the bare minimum to help make a change. Right now, I believe that departments are good about hiring women at the entry-level point as interns or Assistant Directors. However, when I am in a men’s basketball meeting, I am the only woman in the room. When my coworker is in a men’s hockey meeting, she is the only woman in the room. On top of that, we are the ones with the lowest titles where our colleagues range from Associate Directors to Associate ADs. In addition, I feel like there are not as many women up the ladder that I can look for as a mentor. I do feel that some schools do a better job of promoting women than others, and that it will take time and effort from those currently in power to make positive changes in department cultures.
Do you have any advice for those of us looking to break into the industry? What worked for you or any of your colleagues?
I am a Type A person and really struggled with the fact that getting into sports isn’t like getting a finance job. There is no clear path and no one path is the only path. I had originally thought that I needed a master’s to get into collegiate sports, however, I never found a program that fit for me. This group has many connections to Ohio University and their dual degree program, which is great for some, but it wasn’t for me. Athens was so small and some of the case studies the students were working on were ones that I already did for my undergrad classes. I just didn’t fit. I then applied to other schools thinking I could find the place where I belong and couldn’t find a program that would let me work and get the degree I wanted. Therefore, I said f-it, and applied to internships and got a full time, two-year internship with Ohio State. I did eventually get my master’s last summer here at Minnesota and could not be happier with my choice. I would advise you all to find what works for you and to not be afraid if it’s not what everyone else is doing.
Do you see yourself ever leaving the industry? If so, why and for what career path?
I tell everyone that I have no idea what I want to be when I grow up. I try my best to enjoy what I am doing until I don’t enjoy it anymore, and then it’s time to move on. My now husband had moved with me from Wisconsin to Ohio, to North Carolina, and now to Minnesota where we have finally set up roots. For me, it would be really hard to move on to a different University that will probably be farther away from home (since Adam and Kevin are never leaving Wisconsin). Therefore, I am open to the idea of leaving athletics if it’s the right opportunity, which could be with some other department on campus or a corporate entity where I could flex my marketing and branding skills.
#SportsBiz Badgers on the Move
Jeff Jurgella -> President, Beloit Snappers
✔️ 25+ years of success
— Beloit Snappers (@BeloitSnappers) February 2, 2021
✔️ Wisconsin native
✔️ Major League front office experience
✔️ Midwest League experience
Join us in welcoming Jeff Jurgella to Beloit as president of Gateway Professional Baseball and the Beloit Snappers.
More: https://t.co/fpbYYWQmvl pic.twitter.com/6Kc43LO6fF
Brett Baur -> VP of Partnerships and Hospitality Sales, Pittsburgh Pirates
We've got a big #BobcatsOnTheMove✈️ to celebrate today!!
— #OHIOFamily□ (@OhioUSportsAd) February 23, 2021
Congratulations to our own @bmbaur on his new position as Vice President, Partnerships and Hospitality Sales with the @Pirates!#OHIOFamily□ | #AECOM pic.twitter.com/EietL83tXd
Ryan Schulman -> Associate Director of Development, Gator Boosters
Our latest #BobcatsOnTheMove✈️ comes to us from Florida!
— #OHIOFamily□ (@OhioUSportsAd) December 9, 2020
Congratulations to Ohio alumnus @r_Schulman on his new position as Associate Director of Development, Major Gifts with @GatorBoosters!!#OHIOFamily□ | #AECOM pic.twitter.com/srIUMgH2LA
Quintin Lash -> Trading Analyst, Sportradar
Our latest #RingTheBell□️ is coming to us from Las Vegas, Nevada!!
— #OHIOFamily□ (@OhioUSportsAd) February 19, 2021
Congratulations to our own @QuintinLash on his new position as Trading Analyst with @Sportradar! #OHIOFamily□ | #AECOM pic.twitter.com/fYw5dyMIuO
SBC Member Involvement
UNCUT Madison
Drew Kocken, Olivia Hancock, and Samaria Bruce
UNCUT Madison will help UW student-athletes share stories outside of the athletic arena https://t.co/1PMR8jJEuH
— Journal Sentinel (@journalsentinel) February 25, 2021
UW Side Hustle Society
Alex Becker, Nikholas Parker, and Danny Tabaska
Thank you to the @dailycardinal for featuring our new student org in this article! Give it a read □□https://t.co/1dMbjlnGHw
— UW-Madison Side Hustle Society (@uwmadisonshs) February 9, 2021
Sports Broadcast Journal
Amelia Holland
Loved working with all of these female broadcasters! Inexperienced, aspiring women sportscasters tell us how they broke into TV fresh out of school https://t.co/EzKK9wk9lG via @voicesofsports
— Amelia Holland (@ameliaholls) October 12, 2020
College Basketball Power Hour
Nathan Bay
Crease Creatures
John Ventura
The Boardroom University
Alex Shaw
February Events Recap
February 10th - SBC Spring Kickoff
February 16th - NFL Partnerships w/ Mitchell Pinta
February 17th - Sports Cards and Entrepreneurship w/ Aaron Nowak
February 22nd - Sports Communication Q&A w/ Matt Hermann
February 24th - Sports Agency Fair
For round 2 this week, we have our Sports Marketing & Agencies Fair featuring representatives from @GMRMarketing, @Fleishman and @Lammi_Sports!
— UW-Madison Sports Business Club (@SBCUW) February 24, 2021
Be sure to come through! pic.twitter.com/5NVrb2DfMc
Fall Semester Recap
SBC Semester Reviews!
47.4%
Favorite Event - Brian Anderson
"This is my first semester as a part of the club, and I really enjoyed hearing from the more famous people, such as Brian Anderson, as I found it really inspiring to hear how just an average person was able to transform their career and become so well known."
4.41/5
Average Rating of Club Events
"I liked that all of the members on the exec. board made it clear that we are always welcome to reach out for anything. Also really easy to attend meetings online."
47.4%
Favorite Event - Brian Anderson
"This is my first semester as a part of the club, and I really enjoyed hearing from the more famous people, such as Brian Anderson, as I found it really inspiring to hear how just an average person was able to transform their career and become so well known."
4.41/5
Average Rating of Club Events
"I liked that all of the members on the exec. board made it clear that we are always welcome to reach out for anything. Also really easy to attend meetings online."
UW in the News
The Boardroom University Stops at Wisco
Sports: UW Athletics: Recapping the Boardroom University series seminarhttps://t.co/HA39hqLAfT
— The Badger Herald (@BadgerHerald) November 19, 2020
Click to set custom HTML
The Innovation we Needed, but didn't Deserve
UW-Madison has a new cutting edge home for sausage, bacon, steak and innovation https://t.co/nHX3oAF0Km
— Wisconsin State Journal (@WiStateJournal) November 29, 2020
Alumni Feature Spotlight
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Mike Anheuser
UW Class: 2015 UW Major: Accounting SBC Position: Member Current Job: Senior Financial Analyst - Milwaukee Brewers, Carolina Mudcats |
Q & A
How has your experience at Kohl’s helped you with your day to day with the Brewers?
I found it very beneficial to begin my career at a Fortune 500 company like Kohl’s. As an entry level employee, I had access to plenty of great resources as well as great people to help me develop professionally. These are resources that would not necessarily have been available at a smaller organization such as the Brewers. I started off with a strong set of skills and experiences that have helped me succeed with the Brewers, where I’m afforded much more autonomy (but also more responsibility) within my position.
Did you always know you wanted to go into sports? What ultimately drew you to the industry?
I grew up dedicating just about all my free time to watching or playing sports, so I think subconsciously, yes! I’m pretty sure I was reading and analyzing Brewers and Bucks box scores by the time I was 5 years old. It never really hit me that it could be a profession until late high school / early college, however. I was actually this close to studying Physical Therapy at Marquette instead, so the attraction to the industry was there – it was just a matter of how I would become involved.
What does a typical day look like for you?
The answer to this question definitely depends on what time of the year or month it is. During the season, most of the focus is on recording and analyzing our revenues and expenses related to hosting games, operating the stadium, etc. As you would imagine, the number of financial transactions that occur from March-October are significantly higher than the rest of the year. In the off-season, we participate in the financial audit process, complete our annual budget and tackle different projects that allow us to be more efficient in our roles once the next season comes around.
Are there particular parts of your job that you enjoy doing over others?
Part of my role is to essentially serve as the controller for our Advanced A team, the Carolina Mudcats. The Brewers purchased this minor league franchise in 2017, and I was involved in accounting for that initial transfer of ownership. Ever since then, I’ve presided over their budgets, forecasts, reporting, etc. I’ve learned a ton by being able to support all sides of the business. Plus, I think minor league baseball is an essential part of Americana! It’s very rewarding to be involved.
The other rewarding part of my job relates to a similar role that I’ve taken on for our non-profit arm, the Brewers Community Foundation. I had literally zero experience in non-profit accounting prior to this job, so there was a steep learning curve for sure. It’s been a wonderful experience so far though, and I’m always proud of how much our organization does for the surrounding Milwaukee community.
What was your favorite memory at UW-Madison?
Hands down, the basketball team’s national championship run in 2015 (JUSTISE WINSLOW TOUCHED THE BALL AND WE ALL KNOW IT). The atmosphere at the Kohl Center that season was absolutely electric. To cap it all off, I was in the second row for the Final Four win against Kentucky, which I guarantee will forever stand as the best night of my life.
What about a favorite SBC memory?
My favorite SBC memory was the winter trip we made to Chicago. I believe we visited Big Ten HQ, Big Ten Network, ESPN Chicago and the Chicago Bulls. At each stop, we were able to take some pretty exclusive tours as well. Add tickets to both Chicago Wolves and Bulls games, and you’ve got one amazing trip. I don’t think I realized at the time how special of an opportunity that was.
Any advice for our members who are specifically pursuing a sports career in finance?
First of all, try to gain experience in the sports industry, even if it’s not finance related. Despite majoring in accounting, I was fortunate enough to intern for the UW Athletics Marketing Department my senior year, where I learned a lot about the inner workings of sports. I would also stress the importance of continually adding new skills and experiences that you can reference on a resume or in an interview. The number of finance jobs in sports is pretty limited, so you’ve got to make sure you’re ready to separate yourself from the pack when a position opens up. Lastly, I would recommend setting up alerts to notify you when those jobs hit the market! I can personally thank WorkInSports.com for discovering the Brewers posting.
If you could go back in time and get two tickets to any sporting event in history, what event would you pick and who would you go with?
Although I work for the Brewers, my first love has always been the Milwaukee Bucks. Unfortunately, until recently, that’s been a pretty sad and disappointing existence. For that reason, I would go back to April 1971 with my older brother to watch the Bucks clinch their one and only NBA Championship with Oscar and Kareem. Now I’m just waiting for my guy Giannis to sign the supermax and bring another title back to the 4-1-4.
I found it very beneficial to begin my career at a Fortune 500 company like Kohl’s. As an entry level employee, I had access to plenty of great resources as well as great people to help me develop professionally. These are resources that would not necessarily have been available at a smaller organization such as the Brewers. I started off with a strong set of skills and experiences that have helped me succeed with the Brewers, where I’m afforded much more autonomy (but also more responsibility) within my position.
Did you always know you wanted to go into sports? What ultimately drew you to the industry?
I grew up dedicating just about all my free time to watching or playing sports, so I think subconsciously, yes! I’m pretty sure I was reading and analyzing Brewers and Bucks box scores by the time I was 5 years old. It never really hit me that it could be a profession until late high school / early college, however. I was actually this close to studying Physical Therapy at Marquette instead, so the attraction to the industry was there – it was just a matter of how I would become involved.
What does a typical day look like for you?
The answer to this question definitely depends on what time of the year or month it is. During the season, most of the focus is on recording and analyzing our revenues and expenses related to hosting games, operating the stadium, etc. As you would imagine, the number of financial transactions that occur from March-October are significantly higher than the rest of the year. In the off-season, we participate in the financial audit process, complete our annual budget and tackle different projects that allow us to be more efficient in our roles once the next season comes around.
Are there particular parts of your job that you enjoy doing over others?
Part of my role is to essentially serve as the controller for our Advanced A team, the Carolina Mudcats. The Brewers purchased this minor league franchise in 2017, and I was involved in accounting for that initial transfer of ownership. Ever since then, I’ve presided over their budgets, forecasts, reporting, etc. I’ve learned a ton by being able to support all sides of the business. Plus, I think minor league baseball is an essential part of Americana! It’s very rewarding to be involved.
The other rewarding part of my job relates to a similar role that I’ve taken on for our non-profit arm, the Brewers Community Foundation. I had literally zero experience in non-profit accounting prior to this job, so there was a steep learning curve for sure. It’s been a wonderful experience so far though, and I’m always proud of how much our organization does for the surrounding Milwaukee community.
What was your favorite memory at UW-Madison?
Hands down, the basketball team’s national championship run in 2015 (JUSTISE WINSLOW TOUCHED THE BALL AND WE ALL KNOW IT). The atmosphere at the Kohl Center that season was absolutely electric. To cap it all off, I was in the second row for the Final Four win against Kentucky, which I guarantee will forever stand as the best night of my life.
What about a favorite SBC memory?
My favorite SBC memory was the winter trip we made to Chicago. I believe we visited Big Ten HQ, Big Ten Network, ESPN Chicago and the Chicago Bulls. At each stop, we were able to take some pretty exclusive tours as well. Add tickets to both Chicago Wolves and Bulls games, and you’ve got one amazing trip. I don’t think I realized at the time how special of an opportunity that was.
Any advice for our members who are specifically pursuing a sports career in finance?
First of all, try to gain experience in the sports industry, even if it’s not finance related. Despite majoring in accounting, I was fortunate enough to intern for the UW Athletics Marketing Department my senior year, where I learned a lot about the inner workings of sports. I would also stress the importance of continually adding new skills and experiences that you can reference on a resume or in an interview. The number of finance jobs in sports is pretty limited, so you’ve got to make sure you’re ready to separate yourself from the pack when a position opens up. Lastly, I would recommend setting up alerts to notify you when those jobs hit the market! I can personally thank WorkInSports.com for discovering the Brewers posting.
If you could go back in time and get two tickets to any sporting event in history, what event would you pick and who would you go with?
Although I work for the Brewers, my first love has always been the Milwaukee Bucks. Unfortunately, until recently, that’s been a pretty sad and disappointing existence. For that reason, I would go back to April 1971 with my older brother to watch the Bucks clinch their one and only NBA Championship with Oscar and Kareem. Now I’m just waiting for my guy Giannis to sign the supermax and bring another title back to the 4-1-4.
November Events Recap
November 3rd - The Evolution of the Milwaukee Bucks with Peter Feigin
November 9th - Life in the Booth with Brian Anderson
November 16th - LinkedIn Workshop with Wayne Breitbarth
November 23rd - The Role of Sports Agents with CAA
October Facts & Figures
SBC remains Virtual!
250+
Combined Attendance at October events
UW in the News
Student-athletes raising their voices for unity
You'll see something new on our helmets tonight.
— Wisconsin Football (@BadgerFootball) October 23, 2020
It's a symbol of student-athletes raising their voices for unity.
It's a symbol of using a platform to inspire change. pic.twitter.com/JJWjZpvbod
UW-Madison study shows High School sports not linked to COVID-19 spread
Safe to play? UW study suggests high school sports not linked to COVID-19 spread https://t.co/lt3yd2ziaM
— WISN 12 NEWS (@WISN12News) November 2, 2020
Happy Election Week !!
All-American @dana_rettke and head coach @KellyPSheffield of @BadgerVB tell @michellachester why the Wisconsin volleyball team has decided as a team to volunteer to work at the polls for #Election2020.
— NCAA Volleyball (@NCAAVolleyball) October 26, 2020
□ https://t.co/tVUX60vRni#NCAAVB pic.twitter.com/fzI6D7Nk7M
Alumni Feature Spotlight
|
Mei Chao
UW Class: 2014 UW Major: Communication Arts SBC Position: Member Current Job: Partnership Activation Coordinator, Indiana Pacers |
Q & A
Could you run through your career to date? What led up to landing your current role with the Pacers?
Like many others in the sports industry, I started off with a lot internships while I was in school, including The Mallards, Rotowire, UW Athletics, and iHeartRadio. My first job after graduation was actually in ticket sales with MKE Sports & Entertainment (now called ROC Ventures). My time there was relatively short, as I was offered the opportunity of a full time internship with the Packers in their Milwaukee office. I grew up in WI, so of course working for the Packers was a dream come true. After my time with the Packers, I was fortunate enough to get hired on with Learfield, and I moved out to State College, PA to work at Penn State Sports Properties as a Partnership Services Coordinator. After about 2 years with PSSP, I was itching to get back closer to home. For my next move I knew I either wanted to be in Milwaukee to be near my family, or Indianapolis, to be near my boyfriend, now husband. Wanting very specifically to work for a team and in partnership activation, and with both my choice cities having relatively small markets, I knew odds of an opening would be slim. However, low and behold, I opened up TeamWorkOnline, and there it was. A posting for an Activation Coordinator for the Indiana Pacers. The stars seemed to align, and here I now am, 3 years in with the Pacers.
How about your internship with the Packers? Would you recommend a similar experience shortly after coming out of school?
My internship with the Packers was one of the best experiences I ever had. I learned so much during my time there, which prepared me for my future roles. It was the connections I made while I was with the Packers that led me to a recruiter at Learfield, and my experience and accomplishments with the Packers that helped me land the job. When I applied for my current role with the Pacers, before they even talked to me, they called the Packers. Then they called their Learfield contact. The sports industry is a very small world, so make sure you’re always doing your best. Chances are someone knows someone who knows your boss.
When and how did you know you wanted to go into partnerships?
I honestly wasn’t 100% sure I wanted to go into partnerships until my internship with the Packers. Once I started with them, I was completely sold. I struggled with trying to figure out what I wanted to do, because I genuinely enjoyed doing so many things. Well the great thing about partnerships, is that you get work with virtually every department. Community relations, marketing, game operations, you name it. No day is the same, and I absolutely love it.
What is your favorite memory from your time at the University of Wisconsin? What about SBCUW?
My favorite memory from my time at UW is watching Super Bowl XLV with my roommates as the Packers beat the Steelers. That was by far one of the best nights of my life. With SBCUW, it was our Winter Trip to Indianapolis. I was so impressed with all the organizations we talked to, and realized what a great sports city Indy is. I had no idea at the time I would end up working at one of the teams we visited with!
What advice do you have for students looking to break into the industry?
The importance of internships and networking is often stressed, and for good reason. The industry is so competitive, and whatever you can do to give yourself any sort of edge will be beneficial. But I also thinks it’s important to emphasize that if you don’t get that internship, or the dream job you applied for, it’s okay! There will be other opportunities. The first time I applied for the Packers internship, I didn’t get it, and I was devastated. But they reached out to me and encouraged me to apply for the “in-season” activation internship, because they felt I would be better suited for that role. Turns out they were 100% right. The internship I didn’t get was much more sales focused, and I without a doubt, enjoy the activation side of partnerships. Disappointment comes with the territory of such a competitive industry, but that doesn’t mean you need to give up on your dreams.
Do you have a favorite partner to work with? Why?
My favorite partners to work with are the beer partners. That may seem like a typical Wisconsin girl response, but our beer partners do a lot of really fun activations. They like to go big, know how to activate, and are great with co-branding. We have a local craft beer sponsor that even creates a special Pacers playoff beer every year.
What is the most challenging part about working in partnerships?
I don’t think I have ever been as challenged professionally, as I, and the rest of the industry is right now. There are so many unknowns. When will the season start? Will there be fans in the building? If so, how many? You really just need to be ready for constant changes and adapt or pivot as quickly as possible. Information in the morning can be old news by the afternoon.
If Camp Randall sold its naming rights, what company would you pick as the ideal sponsor?
Hmm…that’s a tough one! A lot of times naming rights are a play for a company that has local ties. While I hope it will always be called Camp Randall, with Epic Systems being headquartered in Verona, maybe Epic Stadium?
Like many others in the sports industry, I started off with a lot internships while I was in school, including The Mallards, Rotowire, UW Athletics, and iHeartRadio. My first job after graduation was actually in ticket sales with MKE Sports & Entertainment (now called ROC Ventures). My time there was relatively short, as I was offered the opportunity of a full time internship with the Packers in their Milwaukee office. I grew up in WI, so of course working for the Packers was a dream come true. After my time with the Packers, I was fortunate enough to get hired on with Learfield, and I moved out to State College, PA to work at Penn State Sports Properties as a Partnership Services Coordinator. After about 2 years with PSSP, I was itching to get back closer to home. For my next move I knew I either wanted to be in Milwaukee to be near my family, or Indianapolis, to be near my boyfriend, now husband. Wanting very specifically to work for a team and in partnership activation, and with both my choice cities having relatively small markets, I knew odds of an opening would be slim. However, low and behold, I opened up TeamWorkOnline, and there it was. A posting for an Activation Coordinator for the Indiana Pacers. The stars seemed to align, and here I now am, 3 years in with the Pacers.
How about your internship with the Packers? Would you recommend a similar experience shortly after coming out of school?
My internship with the Packers was one of the best experiences I ever had. I learned so much during my time there, which prepared me for my future roles. It was the connections I made while I was with the Packers that led me to a recruiter at Learfield, and my experience and accomplishments with the Packers that helped me land the job. When I applied for my current role with the Pacers, before they even talked to me, they called the Packers. Then they called their Learfield contact. The sports industry is a very small world, so make sure you’re always doing your best. Chances are someone knows someone who knows your boss.
When and how did you know you wanted to go into partnerships?
I honestly wasn’t 100% sure I wanted to go into partnerships until my internship with the Packers. Once I started with them, I was completely sold. I struggled with trying to figure out what I wanted to do, because I genuinely enjoyed doing so many things. Well the great thing about partnerships, is that you get work with virtually every department. Community relations, marketing, game operations, you name it. No day is the same, and I absolutely love it.
What is your favorite memory from your time at the University of Wisconsin? What about SBCUW?
My favorite memory from my time at UW is watching Super Bowl XLV with my roommates as the Packers beat the Steelers. That was by far one of the best nights of my life. With SBCUW, it was our Winter Trip to Indianapolis. I was so impressed with all the organizations we talked to, and realized what a great sports city Indy is. I had no idea at the time I would end up working at one of the teams we visited with!
What advice do you have for students looking to break into the industry?
The importance of internships and networking is often stressed, and for good reason. The industry is so competitive, and whatever you can do to give yourself any sort of edge will be beneficial. But I also thinks it’s important to emphasize that if you don’t get that internship, or the dream job you applied for, it’s okay! There will be other opportunities. The first time I applied for the Packers internship, I didn’t get it, and I was devastated. But they reached out to me and encouraged me to apply for the “in-season” activation internship, because they felt I would be better suited for that role. Turns out they were 100% right. The internship I didn’t get was much more sales focused, and I without a doubt, enjoy the activation side of partnerships. Disappointment comes with the territory of such a competitive industry, but that doesn’t mean you need to give up on your dreams.
Do you have a favorite partner to work with? Why?
My favorite partners to work with are the beer partners. That may seem like a typical Wisconsin girl response, but our beer partners do a lot of really fun activations. They like to go big, know how to activate, and are great with co-branding. We have a local craft beer sponsor that even creates a special Pacers playoff beer every year.
What is the most challenging part about working in partnerships?
I don’t think I have ever been as challenged professionally, as I, and the rest of the industry is right now. There are so many unknowns. When will the season start? Will there be fans in the building? If so, how many? You really just need to be ready for constant changes and adapt or pivot as quickly as possible. Information in the morning can be old news by the afternoon.
If Camp Randall sold its naming rights, what company would you pick as the ideal sponsor?
Hmm…that’s a tough one! A lot of times naming rights are a play for a company that has local ties. While I hope it will always be called Camp Randall, with Epic Systems being headquartered in Verona, maybe Epic Stadium?
October Events Recap
October 7th - Building a Brand from Scratch w/ Forward Madison FC
October 14th - Jackson Dargan: Intro to Sports Analytics and Sports Agencies
Big thank you to @jacksoncdargan for swinging through tonight to talk to us about his experience with agencies and analytics and the industry as a whole! Here are some of tonight’s main takeaways: pic.twitter.com/PEXUzCqHUS
— UW-Madison Sports Business Club (@SBCUW) October 15, 2020
October 20th - Gender Equity in Sports with Kayla Gross
October 27th - Social Impact & Sports Panel
September Facts & Figures
SBC goes Virtual !!
100+
Students Attended Kickoff
100+
Total Students Attended the First Two Speaker Events
UW in the News
UW in the News
The State of UW Athletics
UW Athletics: Schools are cutting sports, what will UW do?https://t.co/GzOVXwPjYQ
— The Badger Herald (@BadgerHerald) September 30, 2020
Professional Athletes & Commencement Speakers - A Correlation?
Rose Lavelle joins JJ Watt and Russell Wilson as the third pro athlete to speak to graduating UW students in the last five years
Get a kick out of this, Badgers! World Cup champ and @badgerwsoccer star Rose Lavelle scored the keynote position as your Winter 2020 Commencement speaker.
— UW–MaskUp (@UWMadison) September 30, 2020
Get to know @roselavelle before she takes the virtual #UWGrad stage this December: https://t.co/ywDCAiznRX pic.twitter.com/SlXQdzZfMP
Alumni Feature Spotlight
|
Max Berman
UW Class: 2011 UW Major: Communications SBC Position: Member Current Job: Manager of Game Entertainment & Broadcast Relations, Chicago Cubs |
Q & A
When/how did you know you wanted to have a career in sports?
The short version: growing up, like a lot of people, I wanted to play sports professionally. Early in high school, I started to learn that there were people who worked at ballparks and arenas that weren’t just the players, coaches, ushers and vendors. I was fortunate that my high school offered two sports marketing classes, which really opened my mind to the possibility of working in sports, and ignited my passion. Same at UW-Madison, the SBC was starting up – thanks to our founders! – and I had just gotten an internship with the Athletic Marketing Department. Working in a Big Ten, major athletic department was eye-opening, extremely fun, and cemented my passion and desire.
How did you break into the industry?
All the credit goes to Adam Ahearn, Kevin Kluender, Amanda Benzine, and the UW Athletics Marketing team. They gave me my first chance, and then allowed me to grow in my role with UW Athletics. I have no doubt that my internship and experiences with the marketing department helped me land my next roles [with The Fiesta Bowl, Washington Nationals, and then the Cubs].
What was your favorite moment from your time with the Cubs?
Cliché, but I can’t pick one moment. In my role, I’ve been lucky to meet so many different people from all walks of life and to work at Wrigley Field every day. Obviously Game 7 and the entire World Series in 2016 was unforgettable. Our ownership flew the entire front office to Cleveland for each set of games there; it was simply unforgettable. Although, I maintain that my favorite moment of that Postseason was Javy Baez’s home run in game 1 of the NLDS off Johnny Cueto. We won that game 1-0. That ball soared into the night sky for what seemed like minutes and dropped perfectly into the basket in left field. I was sitting on the steps of the radio broadcast booth, behind Ron Coomer and Pat Hughes; hearing them call that moment, and the crowd erupt … it was also simply unforgettable. But every game, seeing a fan walk into the ballpark and smile just seeing the field, or a family clearly enjoying an afternoon game on a sunny summer day, there’s nothing better than that. Obviously, we miss that now.
Are you a natural Cubs fan? If not, who’s your team?
100%. Born and raised. Though I’ll always have a soft spot for the Nats from my time there in 2012. I wish them well, just not when they’re playing us. I’ve stayed close with several members of their front office staff and baseball operations staff.
How did Sports Business Club change your career trajectory?
SBC really started my professional network and taught me how to network. I think that is the biggest tangible impact that SBC made on my career trajectory. Obviously, you meet so many people and hear from so many great speakers which impacts you tremendously and helps show what your interests are and maybe what your interest are not. But, the networking aspect is incredibly important and impactful.
*Bonus points for anyone reading this far: shoot me a note on LinkedIn! I’d love to connect with you, and happy to answer any other questions you may have!
Do you have a favorite memory from your time in SBC?
This Chicagoan – not a huge Bears fan though folks! – had never been to Lambeau. We went early in my SBC tenure … the museum and really everything at the stadium was really neat to see and the trip as a whole was great.
Any words of wisdom for finding a job or dealing with quarantine and everything going virtual?
Don’t be afraid to reach out to people. So much easier said than done, but it’s true. Write that note (or email). Ask that question. Volunteer at that team (or community organizing group, or park district). Read that article (or story, or feature, or book). This is really a great time to expand your network and create relationships.
The short version: growing up, like a lot of people, I wanted to play sports professionally. Early in high school, I started to learn that there were people who worked at ballparks and arenas that weren’t just the players, coaches, ushers and vendors. I was fortunate that my high school offered two sports marketing classes, which really opened my mind to the possibility of working in sports, and ignited my passion. Same at UW-Madison, the SBC was starting up – thanks to our founders! – and I had just gotten an internship with the Athletic Marketing Department. Working in a Big Ten, major athletic department was eye-opening, extremely fun, and cemented my passion and desire.
How did you break into the industry?
All the credit goes to Adam Ahearn, Kevin Kluender, Amanda Benzine, and the UW Athletics Marketing team. They gave me my first chance, and then allowed me to grow in my role with UW Athletics. I have no doubt that my internship and experiences with the marketing department helped me land my next roles [with The Fiesta Bowl, Washington Nationals, and then the Cubs].
What was your favorite moment from your time with the Cubs?
Cliché, but I can’t pick one moment. In my role, I’ve been lucky to meet so many different people from all walks of life and to work at Wrigley Field every day. Obviously Game 7 and the entire World Series in 2016 was unforgettable. Our ownership flew the entire front office to Cleveland for each set of games there; it was simply unforgettable. Although, I maintain that my favorite moment of that Postseason was Javy Baez’s home run in game 1 of the NLDS off Johnny Cueto. We won that game 1-0. That ball soared into the night sky for what seemed like minutes and dropped perfectly into the basket in left field. I was sitting on the steps of the radio broadcast booth, behind Ron Coomer and Pat Hughes; hearing them call that moment, and the crowd erupt … it was also simply unforgettable. But every game, seeing a fan walk into the ballpark and smile just seeing the field, or a family clearly enjoying an afternoon game on a sunny summer day, there’s nothing better than that. Obviously, we miss that now.
Are you a natural Cubs fan? If not, who’s your team?
100%. Born and raised. Though I’ll always have a soft spot for the Nats from my time there in 2012. I wish them well, just not when they’re playing us. I’ve stayed close with several members of their front office staff and baseball operations staff.
How did Sports Business Club change your career trajectory?
SBC really started my professional network and taught me how to network. I think that is the biggest tangible impact that SBC made on my career trajectory. Obviously, you meet so many people and hear from so many great speakers which impacts you tremendously and helps show what your interests are and maybe what your interest are not. But, the networking aspect is incredibly important and impactful.
*Bonus points for anyone reading this far: shoot me a note on LinkedIn! I’d love to connect with you, and happy to answer any other questions you may have!
Do you have a favorite memory from your time in SBC?
This Chicagoan – not a huge Bears fan though folks! – had never been to Lambeau. We went early in my SBC tenure … the museum and really everything at the stadium was really neat to see and the trip as a whole was great.
Any words of wisdom for finding a job or dealing with quarantine and everything going virtual?
Don’t be afraid to reach out to people. So much easier said than done, but it’s true. Write that note (or email). Ask that question. Volunteer at that team (or community organizing group, or park district). Read that article (or story, or feature, or book). This is really a great time to expand your network and create relationships.
September Events Recap
September 16th - Club Kickoff & Intro to Sports Business
September 21st - Digital Media Panel
September 22nd - First Leadership Team Meeting
With Moses Altsech (Marketing Professor at UW)
Discussing Relationship Building & Personal Branding
September 29th - Corporate Partnerships & Activation Panel
September 29th - Corporate Partnerships & Activation Panel
March / April Facts & Figures
Year in Review
SBC Executive Board Graduates
Leah Lustig
Major: Retailing & Consumer Behavior Future Plans: Accepted a season-long internship with the Indianapolis Colts in their Events department |
Paul Leeder
Major: Marketing & International Business Future Plans: Accepted a season-long internship with the Indianapolis Colts in their Partnerships department |
Alumni Feature Spotlight
|
Olivia Truby
UW Class: 2013 UW Major: Journalism SBC Position: President ('12-13) & Secretary ('11-12) Current Job: Marketing Communications Manager, United States Olympic & Paralympic Committee |
Q & A
Please describe your journey to the United States Olympic & Paralympic Committee?
Following several internships at Wisconsin, my first real-world, full-time job was as a communications intern at the Big Ten Conference in Chicago. In that role, I managed media relations for several sports and helped execute the Big Ten Football Championship Game and the Big Ten Men's and Women's Basketball Tournaments. The ONLY reason I was able to start my career at the Big Ten is because SBC visited the office during its annual winter trip, so I was able to network and make connections during the visit.
After nearly two years at the Big Ten, I really hoped to next work in community relations. I moved to South Florida to work as the communications coordinator for the Dolphins Cancer Challenge, which is a nonprofit within the Miami Dolphins that raises money for cancer research. Shout out to SBC vice president Amanda Wiener, who had been working for the Miami Dolphins and helped me get that role - I wouldn't be where I am today without her. While I only stayed with the DCC for one season, it was incredibly rewarding to know that every ounce of work I did was ultimately helping those who are fighting cancer.
When I was in Florida, I would daydream about living in Colorado - the outdoors, the lifestyle, the activities and the seasons. While I don't encourage daydreaming at work, it was very clear to me that I wanted to live in Colorado, so I decided to focus my job search there. In early 2016, I learned of someone who used to work at the Big Ten that worked for the U.S. Olympic & Paralympic Committee, so I set up a networking call. With a bunch of luck and fortunate timing, the USOPC opened a communications role a few months later. I was able to interview, get the role as communications specialist and move to Colorado Springs, Colorado in April 2016. I've since been at the USOPC for four years, spending one year as a communications specialist, three years as a Paralympic press officer and then Paralympic communications manager, and recently transitioned into my current role as marketing communications manager.
To summarize the long-winded answer, I would not be where I am today without keeping in touch with my contacts, working hard and, most importantly, having incredible luck and timing in my job searches. Searching for the right job can be a tough, long process, but things have a way of working out!
What does a typical day look like for you and can you describe your favorite day or favorite part of your job?
One of the best parts of my job is that each day is so different. Whether it's showcasing the incredible talent and stories of Team USA athletes, pitching positive storylines about the USOPC, managing publicity campaigns, executing marketing campaigns, helping plan USOPC media events or assisting other departments with communications, I feel very fortunate to be in the role I'm in. I work with some super incredible people and genuinely enjoy going into work each day.
The best part of my job is being able to work with such amazing athletes and help tell their stories. I have to rewind a bit to talk about my favorite day, which happened when I was in Paralympic communications. As the press officer, I traveled to several world cups and world championships, spending a lot of time with athletes and getting to know their story, accomplishments and goals. Over time, I have become close with Oksana Masters (three-sport athlete and eight-time Paralympic medalist - she's a badass, look her up!!). Oksana is such a powerhouse and was projected to win A LOT of medals at the PyeongChang Paralympic Games in 2018, but three weeks before leaving for South Korea, she slipped on ice and dislocated her elbow. She was absolutely crushed. Yet somehow, I was able to watch her win TWO gold medals in PyeongChang - injury and all. I don't cry often, but I bawled like a baby when I met her at the finish line and saw her face light up at her first Paralympic gold medal. Best day EVER.
What would be your message or words of advice to students seeking employment in sports currently or people within the industry in general?
I know that everyone says this, and you will probably roll your eyes as you read this, but networking really does make a huge difference. Having an "in" with a company or knowing someone who can give a good word for you is clutch. Spend some time on LinkedIn to either find professionals who have your dream job, or pinpoint your dream league, team or agency and network with those folks. Most people are genuinely happy to help others in their careers.
My other piece of advice is to look outside of sports as you try to build your resume, whether it's internships, unpaid work, volunteering, etc. As best you can, determine the area of work you wish to pursue and build up the skillset that is relevant to what you want to do. If communications is your passion, build your resume with work in that field across ANY industry. Skillsets transfer over to sports. At the end of the day, you want to show that you have worked hard and have familiarity in your area of work, but don't feel it has to only be from the sports industry.
How have you all handled the Olympics and Paralympics being postponed and what has the process been like?
First off, what a surreal and unprecedented time we are all in. There's no blueprint to how any of this works or how we all should adapt.
The Olympics and Paralympics postponement definitely turned our world upside down. People - whether it's athletes, families, friends, NBC, USOPC, sponsors, the organizing committee in Tokyo - have been planning for this sporting event to come to life for, quite literally, years. Our team has to go back to the drawing board on so many things - budget, athlete qualifications, travel logistics, sponsor assets, donor asks, media events…the list goes on and on. It's definitely been surreal to be part of, but as always, we'll adapt and move forward. When the Olympics and Paralympics do come to life next, it will be such an incredible moment that will prove sport has the power to bring together people from all corners of the globe.
How do you see sports changing as a result of CoVid-19? Do you anticipate normalcy after a period of time or do you see this changing sports as we know it?
I'm not a medical or science professional, so I don't know anything more than what I read in the news. I feel the sporting world will look incredibly different this year - for athletes, fans, media, front office staff, sponsors, etc. We may see games without fans, media rooms without journalists, more digital/virtual activations for sponsors. We'll all get creative as we adapt to this pandemic. I'm hopeful that we'll return to a new "normal" in a few years, but I think this year will look unlike anything we've ever seen.
What is your favorite sports moment as a fan or as an employee?
One of the most surreal, "what is my life" moments happened during the Rio Olympic Games in 2016. I had just moved across the country, moved to a new city where I knew no one, started a new job…and somehow found myself sitting in the media section of the pool in Rio de Janeiro, watching Michael Phelps (G.O.A.T.) swim the final race of his career. I have goosebumps just thinking about it.
What was your favorite moment during your time with SBC and/or why were you drawn to the club and what made it the right fit for you?
SBC was such an instrumental part of my experience at Wisconsin. I met some incredible people along the way who I still keep in touch with today. The club had everything I wanted, whether it was learning from speakers, going on trips to the Packers or Bulls, getting career advice or meeting people in the industry. I truly wouldn't be where I am today without the connections I made and the experience I gained through SBC.
Following several internships at Wisconsin, my first real-world, full-time job was as a communications intern at the Big Ten Conference in Chicago. In that role, I managed media relations for several sports and helped execute the Big Ten Football Championship Game and the Big Ten Men's and Women's Basketball Tournaments. The ONLY reason I was able to start my career at the Big Ten is because SBC visited the office during its annual winter trip, so I was able to network and make connections during the visit.
After nearly two years at the Big Ten, I really hoped to next work in community relations. I moved to South Florida to work as the communications coordinator for the Dolphins Cancer Challenge, which is a nonprofit within the Miami Dolphins that raises money for cancer research. Shout out to SBC vice president Amanda Wiener, who had been working for the Miami Dolphins and helped me get that role - I wouldn't be where I am today without her. While I only stayed with the DCC for one season, it was incredibly rewarding to know that every ounce of work I did was ultimately helping those who are fighting cancer.
When I was in Florida, I would daydream about living in Colorado - the outdoors, the lifestyle, the activities and the seasons. While I don't encourage daydreaming at work, it was very clear to me that I wanted to live in Colorado, so I decided to focus my job search there. In early 2016, I learned of someone who used to work at the Big Ten that worked for the U.S. Olympic & Paralympic Committee, so I set up a networking call. With a bunch of luck and fortunate timing, the USOPC opened a communications role a few months later. I was able to interview, get the role as communications specialist and move to Colorado Springs, Colorado in April 2016. I've since been at the USOPC for four years, spending one year as a communications specialist, three years as a Paralympic press officer and then Paralympic communications manager, and recently transitioned into my current role as marketing communications manager.
To summarize the long-winded answer, I would not be where I am today without keeping in touch with my contacts, working hard and, most importantly, having incredible luck and timing in my job searches. Searching for the right job can be a tough, long process, but things have a way of working out!
What does a typical day look like for you and can you describe your favorite day or favorite part of your job?
One of the best parts of my job is that each day is so different. Whether it's showcasing the incredible talent and stories of Team USA athletes, pitching positive storylines about the USOPC, managing publicity campaigns, executing marketing campaigns, helping plan USOPC media events or assisting other departments with communications, I feel very fortunate to be in the role I'm in. I work with some super incredible people and genuinely enjoy going into work each day.
The best part of my job is being able to work with such amazing athletes and help tell their stories. I have to rewind a bit to talk about my favorite day, which happened when I was in Paralympic communications. As the press officer, I traveled to several world cups and world championships, spending a lot of time with athletes and getting to know their story, accomplishments and goals. Over time, I have become close with Oksana Masters (three-sport athlete and eight-time Paralympic medalist - she's a badass, look her up!!). Oksana is such a powerhouse and was projected to win A LOT of medals at the PyeongChang Paralympic Games in 2018, but three weeks before leaving for South Korea, she slipped on ice and dislocated her elbow. She was absolutely crushed. Yet somehow, I was able to watch her win TWO gold medals in PyeongChang - injury and all. I don't cry often, but I bawled like a baby when I met her at the finish line and saw her face light up at her first Paralympic gold medal. Best day EVER.
What would be your message or words of advice to students seeking employment in sports currently or people within the industry in general?
I know that everyone says this, and you will probably roll your eyes as you read this, but networking really does make a huge difference. Having an "in" with a company or knowing someone who can give a good word for you is clutch. Spend some time on LinkedIn to either find professionals who have your dream job, or pinpoint your dream league, team or agency and network with those folks. Most people are genuinely happy to help others in their careers.
My other piece of advice is to look outside of sports as you try to build your resume, whether it's internships, unpaid work, volunteering, etc. As best you can, determine the area of work you wish to pursue and build up the skillset that is relevant to what you want to do. If communications is your passion, build your resume with work in that field across ANY industry. Skillsets transfer over to sports. At the end of the day, you want to show that you have worked hard and have familiarity in your area of work, but don't feel it has to only be from the sports industry.
How have you all handled the Olympics and Paralympics being postponed and what has the process been like?
First off, what a surreal and unprecedented time we are all in. There's no blueprint to how any of this works or how we all should adapt.
The Olympics and Paralympics postponement definitely turned our world upside down. People - whether it's athletes, families, friends, NBC, USOPC, sponsors, the organizing committee in Tokyo - have been planning for this sporting event to come to life for, quite literally, years. Our team has to go back to the drawing board on so many things - budget, athlete qualifications, travel logistics, sponsor assets, donor asks, media events…the list goes on and on. It's definitely been surreal to be part of, but as always, we'll adapt and move forward. When the Olympics and Paralympics do come to life next, it will be such an incredible moment that will prove sport has the power to bring together people from all corners of the globe.
How do you see sports changing as a result of CoVid-19? Do you anticipate normalcy after a period of time or do you see this changing sports as we know it?
I'm not a medical or science professional, so I don't know anything more than what I read in the news. I feel the sporting world will look incredibly different this year - for athletes, fans, media, front office staff, sponsors, etc. We may see games without fans, media rooms without journalists, more digital/virtual activations for sponsors. We'll all get creative as we adapt to this pandemic. I'm hopeful that we'll return to a new "normal" in a few years, but I think this year will look unlike anything we've ever seen.
What is your favorite sports moment as a fan or as an employee?
One of the most surreal, "what is my life" moments happened during the Rio Olympic Games in 2016. I had just moved across the country, moved to a new city where I knew no one, started a new job…and somehow found myself sitting in the media section of the pool in Rio de Janeiro, watching Michael Phelps (G.O.A.T.) swim the final race of his career. I have goosebumps just thinking about it.
What was your favorite moment during your time with SBC and/or why were you drawn to the club and what made it the right fit for you?
SBC was such an instrumental part of my experience at Wisconsin. I met some incredible people along the way who I still keep in touch with today. The club had everything I wanted, whether it was learning from speakers, going on trips to the Packers or Bulls, getting career advice or meeting people in the industry. I truly wouldn't be where I am today without the connections I made and the experience I gained through SBC.
2020-21 Club Leadership
A Word from the New Alumni Director
Hi alumni, my name is Michael Neiman. As your incoming Alumni and Development Director, I look forward to getting to know you all better in order to provide an enjoyable, insightful, and beneficial year for yourselves and current SBC members. To do so, I will be bolstering the alumni mentorship program by adding a supplementary competition to the program where we are looking to crown our inaugural SBC Mentor of the Year. Details TBA. I also am excited to plan Alumni Weekend in a way that maximizes the impact on our members while still accommodating for the busy weekend. Finally, I am looking to identify and support ways to retain our 343(!) members to create a more inclusive and dynamic environment for all.
As for myself, I am a coastie. I was born on Staten Island, New York and grew up in Northern New Jersey. My dad, a born and bred Pennsylvanian, made sure to quickly pass on his generational fandom for the Philadelphia Eagles before I reached the New York Giants’ target demographic. By the time I chose to come to Madison, I was quite comfortable being in enemy territory. Since meeting the Sports Business Club and committing to pursue a career in team-side sponsorships, I have completed a marketing internship with the Madison Capitols where I founded the @dollarbeernation on Instagram. I have also spent the past two seasons with the UW Ticket Office. This summer, I am holding onto the hope of summer baseball and being able to represent the Madison Mallards as an activations intern.
I can’t wait to get back and get started!
As for myself, I am a coastie. I was born on Staten Island, New York and grew up in Northern New Jersey. My dad, a born and bred Pennsylvanian, made sure to quickly pass on his generational fandom for the Philadelphia Eagles before I reached the New York Giants’ target demographic. By the time I chose to come to Madison, I was quite comfortable being in enemy territory. Since meeting the Sports Business Club and committing to pursue a career in team-side sponsorships, I have completed a marketing internship with the Madison Capitols where I founded the @dollarbeernation on Instagram. I have also spent the past two seasons with the UW Ticket Office. This summer, I am holding onto the hope of summer baseball and being able to represent the Madison Mallards as an activations intern.
I can’t wait to get back and get started!
SBC Alums & Podcasts
Brett Baur
With sports on hold, now is a perfect time to polish your professional skills.
— #OHIOFamily? (@OhioUSportsAd) April 10, 2020
Check out this three-part podcast series from @LifeFrontOffice, where @bmbaur joined to discuss interview tips, relocation, soft skills, and more!#OHIOFamily? #AECOMhttps://t.co/FNTMsmbE4s
Eric Shainock
March / April / May Events Recap
March 2nd - UW Athletics Panel & Networking
Join us □□□□□□□ for our Wisconsin Athletics Event!
— SBC at UW-Madison (@SBCUW) March 2, 2020
Speakers:
•@AdamTAhearn - Marketing
•@jdburda - Brand Communications •@clouserb -Events & Guest Services
•@JSUDavenport - Community Relations
•@mlt2243 - Ticket Sales
⏰ 7:00 p.m.
□Nicholas Club - Kohl Center pic.twitter.com/y0UI20P44O
March 9th - Mock Interviews
May 11th - Alumni Video Chat
February Facts & Figures
343
Spring Semester Members
- A 32 member increase from last semester -
SBC in SBJ
Fun to see the @SBCUW featured in the latest SBJ. The executive board put a TON of work into planning the winter trip. pic.twitter.com/1FSNnPDI7j
— Adam Ahearn (@AdamTAhearn) February 14, 2020
Alumni Feature Spotlight
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David Hayes
UW Class: 2018 UW Major: Journalism & Strategic Communication SBC Position: Blog Editor ('16-17) & Inagural Director of Development and Alumni Relations ('17-18) Current Job: Senior Content Editor, Minute Media |
Q & A
Please describe your journey to Minute Media?
I began working for Minute Media in August 2018 toward the end of the summer after I graduated from Wisconsin. After an incredible experience interning for Horizon Media’s SCOUT Sports division in New York the summer before my senior year, I quickly decided that I wanted to pursue media opportunities back in the city after graduation. After meeting with various media agencies in NYC, I was actually contacted by Minute Media for a new partnership they were launching with FanDuel Sportsbook thanks to MM’s interest in some experience tied to a sports gambling research project I had worked on during my final semester in Madison interning for RotoWire. When I was an intern with Horizon, I really noticed the kind of opportunity the impending legalization of sports gambling would bring, so I knew I wanted to be involved with this industry in anyway I could. I thought their offer provided the most hands-on position for an entry-level recent grad like myself, and it’s proven to be much more than that with the kind of responsibilities and growth I’ve enjoyed working here.
In my current role, I’m responsible for creating and editing FanDuel Sportsbook betting content designed to increase buzz around fantasy sports and drive deposits and wagers on gaming events. I also have a specialization in SEO analytics from organic standpoint, which includes building Excel reports to better target high-indexing targets around how certain content tailored for specific fanbases or angles have performed from a non-paid standpoint of content distribution.
Past the typical suggestions of “networking and making connections” what is the best advice you can give to aspiring sports business professionals trying to break into the industry?
1. One genuine bond or connection with someone is worth 1,000 introductions. You might shake 100 hands at your typical sports networking event, but when you really need something or someone the most, those who you’ve built a bond with over hours of unpaid internship work together or enduring the grind of things that no one else wanted to do, these are the people that will deliver the most for you. Those sort of friends and connections are priceless.
2. Immerse yourself in the environment that gives you the best shot to achieve what you desire. After I figured out where I wanted to work post grad, the fact that my childhood home was back in Mobile, Alabama, wasn’t exactly ideal for making contacts or pursuing face-to-face interviews in NYC, so less than a week after taking all of my stuff back home from Madison, I drove straight to Connecticut where my girlfriend’s family very generously offered to have me move in with them so I could pursue more opportunities in the city.
3. Be relentless and distinguish yourself with personality. Between my final summer internship and my current job, I applied to more than 150 positions to the point at which I had to begin logging them all in a spreadsheet. More than 100 of those applications either returned with a rejection or never came back with a response at all. The sports industry is tough and highly competitive (or I’m one of the worst applicants of all time), and sometimes it’s quite literally just a numbers game. I’ve actually been told by one of my former employers that there were 20 more applicants that were equally as qualified, if not even more, to do my job, but their decision came down to which applicant had the most optimistic outlook as well as which one they’d most enjoy sharing a cubicle or a beer with.
Being a recent grad, how has the transition to the professional world been and what advice would you give to our seniors who hope to move into full-time roles soon?
Do not loathe the transition the way most people might think you’re supposed to. Going from an unpaid student with constant projects, papers and assignments that constantly hang over your head and follow you everywhere beyond the classroom to a paid employee with more options to silo work and professional involvement on a working schedule is fantastic. While your day-to-day availability certainly takes a hit, the ability to manage a work-life balance becomes much easier in my opinion.
Can you point to one experience in undergrad that brought you down the path of content and digital?
I was involved with The Badger Herald as the sports editor during my junior year, which is certainly where the content side came from, but I would honestly point to my experience with SBCUW as a driving force in opening the doors for the most impactful experiences here, such as my internship experiences with Horizon and RotoWire that ultimately led me to digital media in the sports space.
While the industry demands a lot of hours, how do you keep a good work-life balance and what advice would you give to young professionals?
I think this goes well beyond simply loving sports in that this is more about being able to come to terms with your work schedule will be almost entirely built around other sports fans’ time for leisure, especially from a content distribution and coverage standpoint. For example, since sports gambling was legalized in NJ and Delaware just months before I started working for Minute Media all four members of my initial team, myself included, worked a minimum of 10-hour days, 6 days a week through the NFL and college football season and into March Madness to get a leg up on our competitors in this space. Since NFL (+ fantasy football) and NCAAF are the biggest drivers in this industry, that meant working Saturdays and Sundays and buying groceries on my day off on Tuesdays most weeks.
I began working for Minute Media in August 2018 toward the end of the summer after I graduated from Wisconsin. After an incredible experience interning for Horizon Media’s SCOUT Sports division in New York the summer before my senior year, I quickly decided that I wanted to pursue media opportunities back in the city after graduation. After meeting with various media agencies in NYC, I was actually contacted by Minute Media for a new partnership they were launching with FanDuel Sportsbook thanks to MM’s interest in some experience tied to a sports gambling research project I had worked on during my final semester in Madison interning for RotoWire. When I was an intern with Horizon, I really noticed the kind of opportunity the impending legalization of sports gambling would bring, so I knew I wanted to be involved with this industry in anyway I could. I thought their offer provided the most hands-on position for an entry-level recent grad like myself, and it’s proven to be much more than that with the kind of responsibilities and growth I’ve enjoyed working here.
In my current role, I’m responsible for creating and editing FanDuel Sportsbook betting content designed to increase buzz around fantasy sports and drive deposits and wagers on gaming events. I also have a specialization in SEO analytics from organic standpoint, which includes building Excel reports to better target high-indexing targets around how certain content tailored for specific fanbases or angles have performed from a non-paid standpoint of content distribution.
Past the typical suggestions of “networking and making connections” what is the best advice you can give to aspiring sports business professionals trying to break into the industry?
1. One genuine bond or connection with someone is worth 1,000 introductions. You might shake 100 hands at your typical sports networking event, but when you really need something or someone the most, those who you’ve built a bond with over hours of unpaid internship work together or enduring the grind of things that no one else wanted to do, these are the people that will deliver the most for you. Those sort of friends and connections are priceless.
2. Immerse yourself in the environment that gives you the best shot to achieve what you desire. After I figured out where I wanted to work post grad, the fact that my childhood home was back in Mobile, Alabama, wasn’t exactly ideal for making contacts or pursuing face-to-face interviews in NYC, so less than a week after taking all of my stuff back home from Madison, I drove straight to Connecticut where my girlfriend’s family very generously offered to have me move in with them so I could pursue more opportunities in the city.
3. Be relentless and distinguish yourself with personality. Between my final summer internship and my current job, I applied to more than 150 positions to the point at which I had to begin logging them all in a spreadsheet. More than 100 of those applications either returned with a rejection or never came back with a response at all. The sports industry is tough and highly competitive (or I’m one of the worst applicants of all time), and sometimes it’s quite literally just a numbers game. I’ve actually been told by one of my former employers that there were 20 more applicants that were equally as qualified, if not even more, to do my job, but their decision came down to which applicant had the most optimistic outlook as well as which one they’d most enjoy sharing a cubicle or a beer with.
Being a recent grad, how has the transition to the professional world been and what advice would you give to our seniors who hope to move into full-time roles soon?
Do not loathe the transition the way most people might think you’re supposed to. Going from an unpaid student with constant projects, papers and assignments that constantly hang over your head and follow you everywhere beyond the classroom to a paid employee with more options to silo work and professional involvement on a working schedule is fantastic. While your day-to-day availability certainly takes a hit, the ability to manage a work-life balance becomes much easier in my opinion.
Can you point to one experience in undergrad that brought you down the path of content and digital?
I was involved with The Badger Herald as the sports editor during my junior year, which is certainly where the content side came from, but I would honestly point to my experience with SBCUW as a driving force in opening the doors for the most impactful experiences here, such as my internship experiences with Horizon and RotoWire that ultimately led me to digital media in the sports space.
While the industry demands a lot of hours, how do you keep a good work-life balance and what advice would you give to young professionals?
I think this goes well beyond simply loving sports in that this is more about being able to come to terms with your work schedule will be almost entirely built around other sports fans’ time for leisure, especially from a content distribution and coverage standpoint. For example, since sports gambling was legalized in NJ and Delaware just months before I started working for Minute Media all four members of my initial team, myself included, worked a minimum of 10-hour days, 6 days a week through the NFL and college football season and into March Madness to get a leg up on our competitors in this space. Since NFL (+ fantasy football) and NCAAF are the biggest drivers in this industry, that meant working Saturdays and Sundays and buying groceries on my day off on Tuesdays most weeks.
Alumni Weekend Recap
Panelists
Abbe
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Julia
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Daniel
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Conor
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Bryan
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Jake
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David
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Abbe Kimpler (Chicago Bulls)
Julia Kennedy (Detroit Lions) Daniel Silber (GMR Marketing) Conor Caloia (Big Top Sports & Entertainment) |
Bryan Ersoy (Lammi Sports Management)
Jake Humpal (ESPN Madison) David Cohn (First Tee of SE Wisconsin) |
Attendees
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Adam Ahearn (UW Athletics)
Ben Tauer (GMR Marketing) Blake Pangman (Green Bay Packers) Drew Olstead (Chicago Cubs & Marquee 360) Zach Epstein (Legends at UW) |
Andrew Cervantes-Kerwin (Wake Forest Football)
Max Berman (Chicago Cubs) Quintin Lash (Ohio MBA/MSA Program) Ryan Weinkauf (Ohio MBA/MSA Program) Steve Olsen (Northwestern Mutual) |
A HUGE thank you to everyone involved for making this the best Alumni Day yet to date, especially to our 17 alumni for coming back to share their journey's and incredibly valuable insights into their various career paths. Looking forward to this event next year!
Worth a Look
SBC Alums at the National Sports Forum (Atlanta)
Quintin Lash ('18) - Attendee
Brett Baur ('14) - Panelist (See Below)
Brett Baur ('14) - Panelist (See Below)
Sports Business Badger Conor Caloia's Impact in the Madison Area
Congrats to Conor Caloia on his inclusion to the In Business Madison Class of 2020 40 under 40, an annual recognition of 40 of the most successful and civic-minded young professionals under the age of 40 in the Greater Madison area. Check out his role in the distinctive brand and innovative marketing of Forward Madison FC at the article below:
Be bold. Be different. Be Madison.
— USL League One (@USLLeagueOne) February 7, 2020
Peek behind the curtain at @ForwardMSNFC ↓#WeAreOne https://t.co/HljcqK6XT8
Some Thoughts from Peter Feigin's Trip to Madison Last Semester
Watch Milwaukee @Bucks President Peter Feigin share his principles of leadership and roadmap for the future as part of the M. Keith Weikel Leadership Speaker Series. https://t.co/vmjwwt8Lri
— Wisconsin School of Business (@UWBusiness) March 3, 2020
Renovations at Camp Randall, Kohl Center, and UW Fieldhouse
Construction work on projects at the Kohl Center, Camp Randall Stadium and the UW Field House will begin soon https://t.co/jiQER0ucsp
— Journal Sentinel (@journalsentinel) February 13, 2020
Febraury Members of the Month
Hear about our Members of the Month for February, Madyson Voigt and Michael McCabe, and how their experiences with SBC have helped spur their interest in the sports industry. They have both been heavily involved at SBC events, as well as volunteering at UW Athletics events this year and we look forward to their further involvement within the club in the future!
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Wisconsin Dells, WI Madyson Voigt Year: Freshman Major: Marketing with Certificate in Digital Studies |
What made you interested in SBC initially and what ultimately made you decide to join the club?
It was one of the few clubs geared towards the sports world. What ended up making me want to join was just all of the cool people and opportunities that came with it.
What is your favorite part about SBC and what keeps you coming back to events?
It’s cool getting to learn about all of the different jobs and areas that are available in sports and get to hear from all aspects of the field.
What are your short and long term goals related to SBC?
Just staying involved and connected within the club. I’ve met so many awesome people and I want to continue to nurture and build those relationships.
What is your favorite part of volunteering with UW Athletics and what keeps you coming back?
My favorite part about volunteering with UW Athletics is easily the fast paced atmosphere and the opportunity to talk and communicate with so many different people and fans.
What would be your dream sports job?
My dream sports job would be doing something with the Brewers. I’m not sure what exactly but one of my goals is to eventually work for them.
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Naperville, IL Michael McCabe Year: Sophomore Major: Math Based Economics |
What made you interested in SBC initially and what ultimately made you decide to join the club?
I was initially interested because I have always loved sports. I decided to join because of the possibility of this being a stepping stone into the sports industry.
What is your favorite part about SBC and what keeps you coming back to events?
My favorite part about SBC is the wide variety of speakers and events. Nearly every aspect of working in the sports industry is touched on providing a better understanding of the endless possibilities. I keep coming back because of the incredible members and everyone’s willingness to help others succeed in the industry.
What are your short and long-term goals related to SBC?
Short-term I would like to continue attending events and possibly join a committee. Long term I want to continue building relationships throughout the sports industry and use these connections to further myself and my fellow members.
What was your favorite part of going on the winter trip?
The best part about the winter trip was the relationships and connections that I was able to begin building, both with the SBC members and with the teams and companies we sat down with. Also, repping my Packers tie in Ford Field and Soldier Field.
What would be your dream sports job?
Green Bay Packers General Manager or Director of Football Operations.
February Events Recap
February 3rd - ESPN Madison
February 6th to 8th - Minneapolis Trip (Minnesota Twins, T-Wolves/Lynx, & United FC)
Thank you to the @twins, @timberwolves, @minnesotalynx, and @mnufc for taking the time to speak with us, for sharing their experiences and for providing us with advice that will help us achieve our professional goals of working in sports! pic.twitter.com/NjsF8ywQF6
— SBC at UW-Madison (@SBCUW) February 11, 2020
February 12th - Nate Pokrass (American Family Insurance)
February 17th - Tim De Lay (Kroenke Sports Enterprises)
February 25th - Chad Brown (Trek Bicycles)
□□□□ □□ □□□□□□□ □□□ □□□ □□□□□□□ □□□□□ □□□□ @chdbrwn. Chad is the Chief Financial Officer of @TrekBikes
— SBC at UW-Madison (@SBCUW) February 25, 2020
⏰ 7:00 p.m.
□Grainger 4151 pic.twitter.com/RkgzmbLopk
February 28th to 29th - 4th Annual Alumni Weekend
□□□□□□□ □□□□□□□□□□ □□□□□□ □□□...
— SBC at UW-Madison (@SBCUW) March 2, 2020
Special thank you to all the alumni that came back to campus for our 4th annual SBC Alumni Day to share their insight on how their time here prepared them for their careers and what it’s been like working in sports! pic.twitter.com/S0M64ILzmf
Winter Break Facts & Figures
Fall Semester Recap
311 Fall Members
13 Total Events
- 8 Speakers/Panels -
- 4 Socials -
- 1 Professional Development -
Alumni Feature Spotlight
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Brett Baur
UW Class: 2014 UW Major: Marketing & Management Human Resources SBC Position: Member Current Job: Vice President of Global Partnerships, Monumental Sports & Entertainment |
Q & A
Please describe your journey up to your current position at Monumental Sports & Entertainment?
It's a journey defined by mentorship from the people above me, recommendations, and extreme luck.
I was lucky enough to know what I wanted to do in high school. At the time, I was very adamant to become a VP of Marketing for an NHL organization. So when I went started at Wisconsin in 2010, I understood I needed to get involved ASAP. That's when I sought out and connected with Ryan Schulman, Class of '12 and SBC LEGEND. He shared insights on a lot of his experiences, but one of them was about the University of Wisconsin Athletics sports marketing internship, led by the great Adam Ahearn. I applied and thankfully, I was accepted and spent my sophomore through senior year in the athletic marketing department gaining real business skills.
Both Ryan and Adam were extremely influential mentors and helped get me into the Ohio University's dual MBA/MSA program (2014-16). I went from walking at UW graduation straight back to the classroom within two weeks. During my second year at Ohio, my passion for corporate partnerships flourished with the help from another mentor of mine, John Nowicki (Senior Manager of Partnerships, Oakland A's), as well as getting the OU IMG Graduate Assistantship. I fell in love with the fast pace, relationship building, and solutions-based mindset needed to succeed.
As I was approaching the Spring of 2016, my executive director at OU was chatting with a former colleague of his and uncovered the Penguins were hiring. He went out on a limb and recommended me to the hiring manager, and four weeks later, I signed my offer letter to begin my career at the Pittsburgh Penguins in corporate partnerships. I was at the Penguins up until this past October of 2019, where I was able to be a part of a team that won two Stanley cups, had sold out every single game when I was there, grew partnership revenue by over 25%, and had an incredibly talented executive leader in SVP Terry Kalna.
Currently, I am in month four at Monumental Sports & Entertainment (MSE) as a VP of Global Partnerships selling across all of our platforms - NHL Capitals, NBA Wizards, WNBA Mystics, 2K Wizards DG, Caps Gaming, Monumental Sports Net (OTT network), Out-of-Home, and three venues. It's a great group of people driven by innovation, technology, and being the best in sports!
How has the transition to Monumental Sports and Entertainment been and what was the process like in getting that particular position?
It all happened really fast. I had done a partnership deal at the Penguins with a common partner of MSE. The contact at this common partner mentioned there was a senior sales position open, and that he could recommend me. I didn't think much of it, but later I connected with the SVP of MSE about the position and began talking. Within four weeks, I had accepted my offer to begin at MSE.
You have accomplished a lot in the short time that you have been out of school; where do you see yourself down the line in 5-10 years and/or what is your end goal?
It may look like I have accomplished a lot, but it's really been the product of so many people who have mentored me, coached me, and helped me along the way. So to all of them, I am extremely thankful.
Professionally, my ultimate end goal is to be at the C level (CRO/COO) at a professional sports organization, ideally NHL, but that's a less important goal. I love working in the team space and developing revenue generating opportunities with an intimate group of people who are extremely invested in ups and downs of a team.
Personally, one of my end goals is to sit in a suite, watching a Badgers football game, with no socks Barry Alvarez.
What are some things you did while at UW to get involved and gain experience; whether it be volunteering, internships or even course content?
I mentioned my internship with UW Athletics. I was also a member of SBC and a number of other student organizations. In addition to this, I got an internship with Red Frog Events between my junior and senior year where I got to understand the entertainment industry through Warrior Dash, The Great Urban Race, and Firefly.
But more so then anything, I was able to hone my skills as a marketer. Sports business executives look for experts in a given field or someone who has mastered a craft. I then layered sports on top of my marketing and human resource courses, continually picking projects or papers that related to my course but with a sports lens. I think that was something that helped me experience sports on my own terms.
Is there a moment you can point to that pulled you toward sponsorship in particular?
Yes and it involves cheesy calzones.
I joined the sponsorship committee at Ohio University my 1st year because everyone was preaching sales experience to make it into sports. So I joined the committee and was responsible for generating revenue for the program. I approached this local calzone place, DP Dough, famous for late night eateries (think Ian's Pizza but a calzone with WAY more dough, cheese, and meat). I secured a meeting with the owner, talked through what we are trying to accomplish, developed a program that would drive students back to their location on non-peak hours, and walked away with a $500 check towards our program. I couldn't believe I convinced someone to give me money for a marketing idea. I had a seller's high and I was hooked!
You attended graduate school; what advice would you give to members toying with the possibility of going to graduate school and what are the potential benefits and/or disadvantages to attending?
Graduate school turned sport business peers into friends. And when you have a lot of friends, the industry becomes much smaller and easier to navigate.
I've had the graduate school conversation with many students, and I can honestly say, you have to make your own decision. For me, it 100% was the correct decision and I owe a lot of my career accomplishments to the OU program.
The best graduate school programs have a very active alumni base and make it more practical then theoretical. At OU, we had opportunities to connect with alumni, gain industry insight, and work on real projects. As an OU alumni, you are expected to give your time, talent, and resources back to the program. It allows everyone in the program to create real connections with peer classmates and to alumni, which at the end of the day, will become the best mentors and friends you could have.
If anyone would like to connect, I would encourage you to reach out to me through LinkedIn or at bbaur@monumentalsports.com. On Wisconsin!
It's a journey defined by mentorship from the people above me, recommendations, and extreme luck.
I was lucky enough to know what I wanted to do in high school. At the time, I was very adamant to become a VP of Marketing for an NHL organization. So when I went started at Wisconsin in 2010, I understood I needed to get involved ASAP. That's when I sought out and connected with Ryan Schulman, Class of '12 and SBC LEGEND. He shared insights on a lot of his experiences, but one of them was about the University of Wisconsin Athletics sports marketing internship, led by the great Adam Ahearn. I applied and thankfully, I was accepted and spent my sophomore through senior year in the athletic marketing department gaining real business skills.
Both Ryan and Adam were extremely influential mentors and helped get me into the Ohio University's dual MBA/MSA program (2014-16). I went from walking at UW graduation straight back to the classroom within two weeks. During my second year at Ohio, my passion for corporate partnerships flourished with the help from another mentor of mine, John Nowicki (Senior Manager of Partnerships, Oakland A's), as well as getting the OU IMG Graduate Assistantship. I fell in love with the fast pace, relationship building, and solutions-based mindset needed to succeed.
As I was approaching the Spring of 2016, my executive director at OU was chatting with a former colleague of his and uncovered the Penguins were hiring. He went out on a limb and recommended me to the hiring manager, and four weeks later, I signed my offer letter to begin my career at the Pittsburgh Penguins in corporate partnerships. I was at the Penguins up until this past October of 2019, where I was able to be a part of a team that won two Stanley cups, had sold out every single game when I was there, grew partnership revenue by over 25%, and had an incredibly talented executive leader in SVP Terry Kalna.
Currently, I am in month four at Monumental Sports & Entertainment (MSE) as a VP of Global Partnerships selling across all of our platforms - NHL Capitals, NBA Wizards, WNBA Mystics, 2K Wizards DG, Caps Gaming, Monumental Sports Net (OTT network), Out-of-Home, and three venues. It's a great group of people driven by innovation, technology, and being the best in sports!
How has the transition to Monumental Sports and Entertainment been and what was the process like in getting that particular position?
It all happened really fast. I had done a partnership deal at the Penguins with a common partner of MSE. The contact at this common partner mentioned there was a senior sales position open, and that he could recommend me. I didn't think much of it, but later I connected with the SVP of MSE about the position and began talking. Within four weeks, I had accepted my offer to begin at MSE.
You have accomplished a lot in the short time that you have been out of school; where do you see yourself down the line in 5-10 years and/or what is your end goal?
It may look like I have accomplished a lot, but it's really been the product of so many people who have mentored me, coached me, and helped me along the way. So to all of them, I am extremely thankful.
Professionally, my ultimate end goal is to be at the C level (CRO/COO) at a professional sports organization, ideally NHL, but that's a less important goal. I love working in the team space and developing revenue generating opportunities with an intimate group of people who are extremely invested in ups and downs of a team.
Personally, one of my end goals is to sit in a suite, watching a Badgers football game, with no socks Barry Alvarez.
What are some things you did while at UW to get involved and gain experience; whether it be volunteering, internships or even course content?
I mentioned my internship with UW Athletics. I was also a member of SBC and a number of other student organizations. In addition to this, I got an internship with Red Frog Events between my junior and senior year where I got to understand the entertainment industry through Warrior Dash, The Great Urban Race, and Firefly.
But more so then anything, I was able to hone my skills as a marketer. Sports business executives look for experts in a given field or someone who has mastered a craft. I then layered sports on top of my marketing and human resource courses, continually picking projects or papers that related to my course but with a sports lens. I think that was something that helped me experience sports on my own terms.
Is there a moment you can point to that pulled you toward sponsorship in particular?
Yes and it involves cheesy calzones.
I joined the sponsorship committee at Ohio University my 1st year because everyone was preaching sales experience to make it into sports. So I joined the committee and was responsible for generating revenue for the program. I approached this local calzone place, DP Dough, famous for late night eateries (think Ian's Pizza but a calzone with WAY more dough, cheese, and meat). I secured a meeting with the owner, talked through what we are trying to accomplish, developed a program that would drive students back to their location on non-peak hours, and walked away with a $500 check towards our program. I couldn't believe I convinced someone to give me money for a marketing idea. I had a seller's high and I was hooked!
You attended graduate school; what advice would you give to members toying with the possibility of going to graduate school and what are the potential benefits and/or disadvantages to attending?
Graduate school turned sport business peers into friends. And when you have a lot of friends, the industry becomes much smaller and easier to navigate.
I've had the graduate school conversation with many students, and I can honestly say, you have to make your own decision. For me, it 100% was the correct decision and I owe a lot of my career accomplishments to the OU program.
The best graduate school programs have a very active alumni base and make it more practical then theoretical. At OU, we had opportunities to connect with alumni, gain industry insight, and work on real projects. As an OU alumni, you are expected to give your time, talent, and resources back to the program. It allows everyone in the program to create real connections with peer classmates and to alumni, which at the end of the day, will become the best mentors and friends you could have.
If anyone would like to connect, I would encourage you to reach out to me through LinkedIn or at bbaur@monumentalsports.com. On Wisconsin!
Want to hear more from Brett? Check out this blog post he did on the topic of relationships.
Winter Trip Recap
This past month, we hit the road to Detroit and Chicago on our annual Winter Trip to meet and network with a wide range of sports business professionals. Check out the full recap below.
Images
Office / Stadium Visits
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Detroit Detroit Lions Detroit Pistons Detroit Red Wings Detroit Tigers |
Chicago Chicago Cubs Chicago Bears Chicago White Sox DCRB Media 4Front |
SBC & UW Alums on the Trip
Student Feedback
To what extent, if at all, were your expectations of the trip fulfilled?
"My expectations were blown away. Everything was done and executed well. I didn't think all this could be possible to fit in the time period of the trip."
"My expectations were filled on this trip as I made a lot of new friends after coming in knowing nobody! The different speakers gave me a better idea on the careers I am definitely not looking into and on those that I can see myself diving deeper into in the future."
" Even though my major doesn't correlate to business it opened my eyes to possibly seek out future employment in the sports field and that its a grind each and every day."
"110%" - "Almost as fully as possible" - "Above and beyond" - "They all were"
"My expectations were blown away. Everything was done and executed well. I didn't think all this could be possible to fit in the time period of the trip."
"My expectations were filled on this trip as I made a lot of new friends after coming in knowing nobody! The different speakers gave me a better idea on the careers I am definitely not looking into and on those that I can see myself diving deeper into in the future."
" Even though my major doesn't correlate to business it opened my eyes to possibly seek out future employment in the sports field and that its a grind each and every day."
"110%" - "Almost as fully as possible" - "Above and beyond" - "They all were"
Leadership Committee Semester Recap
Events Committee
Danny Tabaska and the Events Committee have been tasked with supporting club events and creating additional opportunities to diversify the events provided. Early in the semester, they managed an SBC fantasy football league and started fantasy basketball as well. QDOBA gift cards were awarded to winners Josh Smith and Sam Giesen. The events committee was utilized during the Upperclassmen Panel and Trivia Night in order to provide additional hands for those events. They also worked to find Buffalo Wings and Rings in Chicago and helped in organizing the pre-winter trip social at Union South. We are grateful for all the contributions and hours put in by members: Justin Kakuska, Alex Shaw, Jonathan House, and Amelia Holland.
This upcoming semester, the committee's efforts will be primarily focused on designing a clubwide case competition and looking to take a trip to attend a sports business conference. This could possibly be the Illinois Sports Business Conference, but nothing is confirmed at the moment. They will also be helping the F&D Committee in order to organize the March Madness Basketball/Dodgeball Tournament.
This upcoming semester, the committee's efforts will be primarily focused on designing a clubwide case competition and looking to take a trip to attend a sports business conference. This could possibly be the Illinois Sports Business Conference, but nothing is confirmed at the moment. They will also be helping the F&D Committee in order to organize the March Madness Basketball/Dodgeball Tournament.
Marketing Committee
The main goals of the marketing committee are to develop underutilized areas of the club that can be used to create a strong, consistent brand for SBC and to increase the number of interactions between the club and the general public. This past semester, the committee spent much of their efforts in digital media and apparel. In digital media, they primarily took turns creating Snapchat content at events and added to Instagram stories. For apparel, led by Madeline's creativity, they successfully designed three different colorways of new t-shirts inspired by the ESPN logo. They also brainstormed items to be sold in our collaborative store with BSN Apparel. Additionally, they interviewed Nathan Bay and Nia Fredrich, our first members of the month, and designed flyers promoting the Women in Sports Panel. Breana Carlino, Madeline Friedman, Drew Kocken and Liam Dolan under the leadership of Committee Chair, Ethan Splan have worked incredibly hard this past semester and we are appreciative of every minute of it.
Going forward they are looking to expand the use of Facebook and they are also looking for suggestions on ways to use t-shirts to create greater involvement within the club and/or create additional capital for the club. Also, at the committee presentations, they suggested creating a Girls Night, a Game Night and an Internship Speed Dating Night!
Going forward they are looking to expand the use of Facebook and they are also looking for suggestions on ways to use t-shirts to create greater involvement within the club and/or create additional capital for the club. Also, at the committee presentations, they suggested creating a Girls Night, a Game Night and an Internship Speed Dating Night!
Fundraising & Development Committee
The fundraising and development committee is tasked with creating additional revenue channels to help fund events and trips. They are also working to find ways to improve the effectiveness of the club in providing information and job opportunities to those looking to work in sports. They most visibly started the peer mentorship program which successfully kicked off this past December. In addition to that, they have been creating surveys to gain feedback on certain events to adjust the frequency in order to please members. They specifically looked at the professional development workshop and the Women in Sports Panel. They have also been applying for ASM grants to raise more money, but have yet to find any success in these applications. They also organized the headshot and underclassman panel, finding the photographer and keeping track of the members who got their pictures taken.
This semester they are looking to work with the events committee to design and plan a 3 on 3 basketball tournament in March. The entry fee would go into a prize fund and also a cut would go directly back to the club for events and trips. They are also looking at working with McTaggart's on Langdon to run a fundraiser and gain 3% of sales for a day. Chaired by Henry Primack, the committee consists of Trevin Kroichick, Dan Romero, Nathan Evers and John Ventura. These boys have done a wonderful job and we look forward to their continued success.
This semester they are looking to work with the events committee to design and plan a 3 on 3 basketball tournament in March. The entry fee would go into a prize fund and also a cut would go directly back to the club for events and trips. They are also looking at working with McTaggart's on Langdon to run a fundraiser and gain 3% of sales for a day. Chaired by Henry Primack, the committee consists of Trevin Kroichick, Dan Romero, Nathan Evers and John Ventura. These boys have done a wonderful job and we look forward to their continued success.
Worth a Read
In Sports Careers, Business Badgers Lead the Field
Conor Caloia found passion for Sports Communication at UW-Madison SJMC
@UWMadison alum Conor Caloia oversees the @MadisonMallards @ForwardMSNFC and much more. But his career path began in Vilas Hall: “My role in building this brand was absolutely influenced by my education from the journalism school." #WisAlumnihttps://t.co/wsml4gYwnG
— UW-Madison SJMC (@uw_sjmc) December 23, 2019
UW-Madison's claim to fame on Super Bowl Sunday
Ahead of #SuperBowlLIV, the response to @WeatherTech's ad about Scout, @uwvetmed has been AMAZING:
— UW-Madison (@UWMadison) February 1, 2020
✅ Best of 2020 Super Bowl ads
✅ Thousands of media mentions
✅ Thousands of donors
✅ Nearly 1M views on YouTube
Details: https://t.co/TWLtTLQTQ1…#PetsMakeaDifference â–¡â¤ï¸â–¡
What will define sports marketing in 2020 + 2021?
2020 Alumni Weekend
Attention all Alumni, just another friendly reminder that will be having our 4th Annual SBC Alumni Weekend on February 28th and 29th here in Madison. Similar to past years, we'll be having our nightly activities on Friday and then the panel and networking sessions occurring on Saturday morning through the early afternoon. The link to the RSVP form is below, please have this filled out by Friday, February 7th if you plan to attend.
December / January Club Events Recap
December 2nd - Professional Headshots & Upperclassmen Panel
January 13th to January 16th - Annual Winter Trip
January 29th - Spring Kickoff & Trivia Night
Great turnout for the @SBCUW’s spring kickoff event. Exec Board put together tons of great speakers, networking and professional development opportunities for this semester. pic.twitter.com/t5Zp9sMvru
— Adam Ahearn (@AdamTAhearn) January 30, 2020
November Facts & Figures
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Students signed up for our newly formed Upperclassmen Mentorship Program
Winter Trip Destinations Announced
We'll be heading to Chicago and Detroit!
Here are some of the organizations we'll be meeting with...
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Excellence in Mentoring
Congrats to our Faculty Advisor, Adam Ahearn, on this great honor!
To kick off our Alumni Mentor Weekend, we would like to officially announce @AdamTAhearn as the recipient of the 3rd Annual □Excellence in Mentoring Award□! Thank you for your commitment to mentorship and the #OHIOFamily□! pic.twitter.com/Btel3N8QAu
— #OHIOFamily□ (@OhioUSportsAd) November 21, 2019
Alumni Feature Spotlight
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Kevin Filo
UW Class: 1998 SBC Position: Honorary Alumnus Current Job: Associate Professor in the Department of Tourism, Sport and Hotel Management within the Griffith Business School at Griffith University (Gold Coast, Australia) |
Q & A
Please describe your journey to Griffith University and the position you currently reside in?
I graduated from UW in 1998, and moved to Austin, Texas shortly thereafter. After a few years working for a local entertainment magazine (INsite Magazine), I enrolled in a Master’s program in Sport Management at the University of Texas (UT). Over the course of that two-year program, I was encouraged by a professor I had been working with to pursue my PhD. This professor (Dan Funk) was set to leave UT and was taking a job at Griffith University in Gold Coast, Australia and he asked if I would be interested in doing my PhD at Griffith under his supervision. The idea of an overseas experience (particularly in Australia) sounded excellent to me. At the time, I had just returned from my first trip abroad, studying at Edinburgh University, and I had loved the experience. Plus I had always been drawn to the idea of completing a PhD and working at a University.
I was completely keen to take Dan up on the offer, but there were a number of logistics to work out and the time lapse between first discussing this possibility, and actually making the move, was nearly two full years.
I completed my Master’s and got a job in industry, and after about a year, I was notified that scholarship funding had been approved and the offer to enroll in the PhD program at Griffith was in place. I absolutely loved my job at the time (detailed further below) and I loved my life in Austin, TX, but I could not pass up the chance to live in Australia (and continue my education). It took me a little while to adjust after I arrived, but around 18 months in, a light switch went off and I started to feel very much at home on the Gold Coast and in Australia.
I completed my PhD, and accepted an academic job back in the U.S. as an Assistant Professor in Sport Management at the University of Massachusetts (UMass). UMass was an outstanding place to work, and I was surrounded by fantastic colleagues, but the New England climate was not for me – it had been far too long since I was trudging through the snow on Bascom Hill in the late 90s and in all the time that had passed, I had become quite accustomed to a warmer climate. Truthfully, I also had an eye towards getting back to Australia from pretty much the day I left for UMass. After 18 months at UMass, I applied for a job at Griffith, and I was fortunate enough to get it. I have been back working here since late 2010.
I am currently an Associate Professor in the Department of Tourism, Sport and Hotel Management within the Griffith Business School at Griffith University. My research examines the synergy that exists between sport and philanthropy, as well as the antecedents and outcomes of sport event participation. I teach courses such as: Sport & Social Media, Event Marketing and Sponsorship, Contemporary Issues in Sport Business, and Sport Marketing. My research and teaching are informed by my time working in industry, and my work is guided by trying to address the problems of declining levels of physical activity and declining levels of generosity in society.
Past the typical suggestions of “networking and making connections” what is the best advice you can give to aspiring sports business professionals trying to break into the industry?
To remember that there is not a finite amount of success in the world. The sport industry is obviously ridiculously competitive, and sport is inherently competitive, and this sense of competition trickles down to sport business. As a result, it can be far too easy to take on that competitive mindset towards your peers and colleagues. The reality is that another person’s success does not in any way preclude you from succeeding. And doing your best to be kind, generous, and humble every step of the way is what will pay off in the long-term.
If I could give a very specific piece of advice related to this, it would be for any aspiring sport business professional to read the book ‘Give and Take’ by Adam Grant. The book outlines an empirical case for how people who are generous, who give more than they get, and who genuinely try to help others are more likely to succeed in work and life. And the book features a collection of anecdotes to illustrate this. I can’t recommend this book enough.
Why did you choose to go down the path of teaching and lecturing young professionals and what has been the most fulfilling part of this journey?
The appeal of teaching at a University is what initially drove me to pursue an academic career. Attending UW, you are just so spoiled to be in such an inspiring environment at such an impressionable time of your life. I wanted to continue to be a part of an environment like that through my career and viewed completing my PhD, becoming an academic, and working at a university as the best means to do so. Initially, I was almost solely drawn to the teaching side, and viewed research as just a necessary pathway towards the broader goal of an academic career. However, I ended up taking to research early on and have continued to love teaching and research in equal measure since.
The most fulfilling part of the journey has been all of the collaboration along the way. I have been able to work with some incredibly intelligent, curious, inspiring and fun people across my career and I have learned so much from it. When I entered academia, I figured I would be able to teach classes that interested me, deliver research projects that appealed to me, and travel quite a bit throughout. But I did not totally anticipate the friendships forged and the memories created with so many cool and interesting people built into my career. That has been a real plus.
Could you tell us a little bit about the Department of Tourism, Sport & Hotel Management at Griffith University and what program(s) the department has to offer?
The Department of Tourism, Sport and Hotel Management at Griffith University is a wonderful place to work. To shamelessly plug my own department, we are currently rated #2 in the world and #1 in Australia within our discipline. We are placed within the Griffith Business School and provide our students with an applied, values-driven educational experience. We offer a collection of internship opportunities through our work-integrated learning program, and we work closely with a variety of industry partners in community and professional sport to guide our research and teaching. In addition, we offer a variety of experiential learning programs, including overseas excursions, for our students.
Griffith University is located in Southeast Queensland, and I am based at the Gold Coast campus. Southeast Queensland has what I consider to be an ideal climate – think of a slightly warmer San Diego – and the Gold Coast is home to the best beaches in the world (in my opinion), stretched across 35 miles of coastline. Australians are extremely hospitable and the laid-back lifestyle and sense of adventure built into the culture is easy to get used to. I strongly encourage current UW students to look into study abroad programs to come out here, and I wholeheartedly recommend alumni to come to the Gold Coast for a visit.
Where do you see yourself in 5 years? 10 years? Additionally, what is an area in the sports industry you are particularly interested in and/or still want to explore?
I want to continue to advance my academic career, and I would like to continue to do so within the Griffith Business School. To this end, I want to continue to do work that is impactful in communities, and addresses the issues of declining generosity and physical activity in society.
I would also like to spend six months (or longer if possible) on study leave to work within a sport organisation (either professional sport or a non-profit sport organisation). As stated before, my experience in industry has been enormously valuable to my career and development. But, I must note, the world was a completely different place when I last worked full-time in industry – Twitter was not yet invented, social media was not really a part of our daily lives yet, just to name one point of difference. And, in the coming years, I will soon be teaching students who were not even born at the time that I last worked full-time in industry. So, I am long overdue to embed myself in industry, and gain some more contemporary firsthand experiences to guide my work.
I am also interested in the way that technology is impacting the live sport event experience. Obviously, there is a lot of attention on the ways that technology is augmenting the event experience, but there are also some downsides in terms of distraction. Working with sport organizations towards achieving balance in optimizing the enhancement and minimizing the distraction is something I am very much interested in.
What are some things you did while at UW to get involved and gain experience; whether it be volunteering, internships or even course content?
During summers, I worked as a caddy and golf shop staff employee at a private country club. This experience was of great value in terms of learning how to work with and for individuals with diverse array of personalities and backgrounds, and this remains one of my favorite jobs I have ever held.
As for additional internships and volunteer opportunities, I will readily admit, I was a bit more focused on the social aspects of campus life, than the professional development aspects during my time at UW. So I cannot exactly re-write history to highlight industry experience gained during my time in Madison. But I can safely say that the connections and friendships made during my time at UW continue to be massively important in my life.
I can also say volunteering and internships eventually became a critical component of my career. The most notable example would be my time spent with the Lance Armstrong Foundation (LAF), a non-profit organization with the mission to inspire and empower individuals living with cancer (now called the LIVESTRONG Foundation). I volunteered for the LAF for a year. After that twelve-month stint, I then took on a six-month internship and was fortunate enough to have a boss who challenged me and delegated a variety of exciting projects and tasks to me. From there, I transitioned to full-time employment within the LAF serving as the Merchandising Coordinator, and managing eCommerce logistics for the Development team.
My tenure as a full-time employee coincided with the launch and explosion of the LIVESTRONG wristband campaign. For those unaware or who do not remember, the campaign was a partnership between Nike and the LAF in which yellow wristbands embossed with LIVESTRONG were sold for $1 each, with all proceeds benefiting the LAF’s mission. The objective of the campaign was to sell five million wristbands, no matter how long it took. We sold five million wristbands in less than six weeks. We quickly went on a back order in which orders were not shipping until 6-8 weeks after they were placed. The campaign became an international phenomenon spurred on by the 2004 Tour de France coverage, and the 2004 Athens Olympics (during which it seemed that every gold medal winning athlete was wearing a yellow wristband on the podium), along with a variety of other factors. The back order seemed to only stimulate more demand as the scarcity of wristbands only made people want them more. We sold nearly one million wristbands in a single day in February 2005, seven months after the campaign had launched. By the time I left the LAF, we had sold 57 million wristbands, and to date, 80 million wristbands have been sold. We joke that the wristband fad did not die, rather, we just ran out of wrists.
The LIVESTRONG wristband campaign is widely regarded as the most successful cause-related marketing campaign of all time. And while I was very much a passenger along for the ride, it was an unbelievable experience and I learned so much through witnessing the brilliance of Nike’s marketing and positioning of the campaign, as well as the amazing things that can happen when you leverage people’s passion for sport alongside their passion for a cause.
So, the potential created through taking up volunteer roles and internships cannot be overstated in my opinion.
While you are not a direct alumnus of SBC, why do you feel it is important to give back to a club such as SBC and why were you so interested to get involved?
First, I have only recently become aware of SBC, and I am really impressed by what you guys are doing and your outreach. Seems like an excellent resource for students and alumni, so great work.
Second, I am just so grateful to UW and the time I spent as a student in Madison. The experiences I had at UW have shaped me and helped me in ways that I could not possibly overstate. So giving back through supporting SBC seems the least I can do.
Lastly, I have heard that Andre Agassi tells every young professional tennis player that he comes across that his only regret in his career is that he didn’t start giving back sooner. I feel really lucky to be able to assist in any way I can.
I graduated from UW in 1998, and moved to Austin, Texas shortly thereafter. After a few years working for a local entertainment magazine (INsite Magazine), I enrolled in a Master’s program in Sport Management at the University of Texas (UT). Over the course of that two-year program, I was encouraged by a professor I had been working with to pursue my PhD. This professor (Dan Funk) was set to leave UT and was taking a job at Griffith University in Gold Coast, Australia and he asked if I would be interested in doing my PhD at Griffith under his supervision. The idea of an overseas experience (particularly in Australia) sounded excellent to me. At the time, I had just returned from my first trip abroad, studying at Edinburgh University, and I had loved the experience. Plus I had always been drawn to the idea of completing a PhD and working at a University.
I was completely keen to take Dan up on the offer, but there were a number of logistics to work out and the time lapse between first discussing this possibility, and actually making the move, was nearly two full years.
I completed my Master’s and got a job in industry, and after about a year, I was notified that scholarship funding had been approved and the offer to enroll in the PhD program at Griffith was in place. I absolutely loved my job at the time (detailed further below) and I loved my life in Austin, TX, but I could not pass up the chance to live in Australia (and continue my education). It took me a little while to adjust after I arrived, but around 18 months in, a light switch went off and I started to feel very much at home on the Gold Coast and in Australia.
I completed my PhD, and accepted an academic job back in the U.S. as an Assistant Professor in Sport Management at the University of Massachusetts (UMass). UMass was an outstanding place to work, and I was surrounded by fantastic colleagues, but the New England climate was not for me – it had been far too long since I was trudging through the snow on Bascom Hill in the late 90s and in all the time that had passed, I had become quite accustomed to a warmer climate. Truthfully, I also had an eye towards getting back to Australia from pretty much the day I left for UMass. After 18 months at UMass, I applied for a job at Griffith, and I was fortunate enough to get it. I have been back working here since late 2010.
I am currently an Associate Professor in the Department of Tourism, Sport and Hotel Management within the Griffith Business School at Griffith University. My research examines the synergy that exists between sport and philanthropy, as well as the antecedents and outcomes of sport event participation. I teach courses such as: Sport & Social Media, Event Marketing and Sponsorship, Contemporary Issues in Sport Business, and Sport Marketing. My research and teaching are informed by my time working in industry, and my work is guided by trying to address the problems of declining levels of physical activity and declining levels of generosity in society.
Past the typical suggestions of “networking and making connections” what is the best advice you can give to aspiring sports business professionals trying to break into the industry?
To remember that there is not a finite amount of success in the world. The sport industry is obviously ridiculously competitive, and sport is inherently competitive, and this sense of competition trickles down to sport business. As a result, it can be far too easy to take on that competitive mindset towards your peers and colleagues. The reality is that another person’s success does not in any way preclude you from succeeding. And doing your best to be kind, generous, and humble every step of the way is what will pay off in the long-term.
If I could give a very specific piece of advice related to this, it would be for any aspiring sport business professional to read the book ‘Give and Take’ by Adam Grant. The book outlines an empirical case for how people who are generous, who give more than they get, and who genuinely try to help others are more likely to succeed in work and life. And the book features a collection of anecdotes to illustrate this. I can’t recommend this book enough.
Why did you choose to go down the path of teaching and lecturing young professionals and what has been the most fulfilling part of this journey?
The appeal of teaching at a University is what initially drove me to pursue an academic career. Attending UW, you are just so spoiled to be in such an inspiring environment at such an impressionable time of your life. I wanted to continue to be a part of an environment like that through my career and viewed completing my PhD, becoming an academic, and working at a university as the best means to do so. Initially, I was almost solely drawn to the teaching side, and viewed research as just a necessary pathway towards the broader goal of an academic career. However, I ended up taking to research early on and have continued to love teaching and research in equal measure since.
The most fulfilling part of the journey has been all of the collaboration along the way. I have been able to work with some incredibly intelligent, curious, inspiring and fun people across my career and I have learned so much from it. When I entered academia, I figured I would be able to teach classes that interested me, deliver research projects that appealed to me, and travel quite a bit throughout. But I did not totally anticipate the friendships forged and the memories created with so many cool and interesting people built into my career. That has been a real plus.
Could you tell us a little bit about the Department of Tourism, Sport & Hotel Management at Griffith University and what program(s) the department has to offer?
The Department of Tourism, Sport and Hotel Management at Griffith University is a wonderful place to work. To shamelessly plug my own department, we are currently rated #2 in the world and #1 in Australia within our discipline. We are placed within the Griffith Business School and provide our students with an applied, values-driven educational experience. We offer a collection of internship opportunities through our work-integrated learning program, and we work closely with a variety of industry partners in community and professional sport to guide our research and teaching. In addition, we offer a variety of experiential learning programs, including overseas excursions, for our students.
Griffith University is located in Southeast Queensland, and I am based at the Gold Coast campus. Southeast Queensland has what I consider to be an ideal climate – think of a slightly warmer San Diego – and the Gold Coast is home to the best beaches in the world (in my opinion), stretched across 35 miles of coastline. Australians are extremely hospitable and the laid-back lifestyle and sense of adventure built into the culture is easy to get used to. I strongly encourage current UW students to look into study abroad programs to come out here, and I wholeheartedly recommend alumni to come to the Gold Coast for a visit.
Where do you see yourself in 5 years? 10 years? Additionally, what is an area in the sports industry you are particularly interested in and/or still want to explore?
I want to continue to advance my academic career, and I would like to continue to do so within the Griffith Business School. To this end, I want to continue to do work that is impactful in communities, and addresses the issues of declining generosity and physical activity in society.
I would also like to spend six months (or longer if possible) on study leave to work within a sport organisation (either professional sport or a non-profit sport organisation). As stated before, my experience in industry has been enormously valuable to my career and development. But, I must note, the world was a completely different place when I last worked full-time in industry – Twitter was not yet invented, social media was not really a part of our daily lives yet, just to name one point of difference. And, in the coming years, I will soon be teaching students who were not even born at the time that I last worked full-time in industry. So, I am long overdue to embed myself in industry, and gain some more contemporary firsthand experiences to guide my work.
I am also interested in the way that technology is impacting the live sport event experience. Obviously, there is a lot of attention on the ways that technology is augmenting the event experience, but there are also some downsides in terms of distraction. Working with sport organizations towards achieving balance in optimizing the enhancement and minimizing the distraction is something I am very much interested in.
What are some things you did while at UW to get involved and gain experience; whether it be volunteering, internships or even course content?
During summers, I worked as a caddy and golf shop staff employee at a private country club. This experience was of great value in terms of learning how to work with and for individuals with diverse array of personalities and backgrounds, and this remains one of my favorite jobs I have ever held.
As for additional internships and volunteer opportunities, I will readily admit, I was a bit more focused on the social aspects of campus life, than the professional development aspects during my time at UW. So I cannot exactly re-write history to highlight industry experience gained during my time in Madison. But I can safely say that the connections and friendships made during my time at UW continue to be massively important in my life.
I can also say volunteering and internships eventually became a critical component of my career. The most notable example would be my time spent with the Lance Armstrong Foundation (LAF), a non-profit organization with the mission to inspire and empower individuals living with cancer (now called the LIVESTRONG Foundation). I volunteered for the LAF for a year. After that twelve-month stint, I then took on a six-month internship and was fortunate enough to have a boss who challenged me and delegated a variety of exciting projects and tasks to me. From there, I transitioned to full-time employment within the LAF serving as the Merchandising Coordinator, and managing eCommerce logistics for the Development team.
My tenure as a full-time employee coincided with the launch and explosion of the LIVESTRONG wristband campaign. For those unaware or who do not remember, the campaign was a partnership between Nike and the LAF in which yellow wristbands embossed with LIVESTRONG were sold for $1 each, with all proceeds benefiting the LAF’s mission. The objective of the campaign was to sell five million wristbands, no matter how long it took. We sold five million wristbands in less than six weeks. We quickly went on a back order in which orders were not shipping until 6-8 weeks after they were placed. The campaign became an international phenomenon spurred on by the 2004 Tour de France coverage, and the 2004 Athens Olympics (during which it seemed that every gold medal winning athlete was wearing a yellow wristband on the podium), along with a variety of other factors. The back order seemed to only stimulate more demand as the scarcity of wristbands only made people want them more. We sold nearly one million wristbands in a single day in February 2005, seven months after the campaign had launched. By the time I left the LAF, we had sold 57 million wristbands, and to date, 80 million wristbands have been sold. We joke that the wristband fad did not die, rather, we just ran out of wrists.
The LIVESTRONG wristband campaign is widely regarded as the most successful cause-related marketing campaign of all time. And while I was very much a passenger along for the ride, it was an unbelievable experience and I learned so much through witnessing the brilliance of Nike’s marketing and positioning of the campaign, as well as the amazing things that can happen when you leverage people’s passion for sport alongside their passion for a cause.
So, the potential created through taking up volunteer roles and internships cannot be overstated in my opinion.
While you are not a direct alumnus of SBC, why do you feel it is important to give back to a club such as SBC and why were you so interested to get involved?
First, I have only recently become aware of SBC, and I am really impressed by what you guys are doing and your outreach. Seems like an excellent resource for students and alumni, so great work.
Second, I am just so grateful to UW and the time I spent as a student in Madison. The experiences I had at UW have shaped me and helped me in ways that I could not possibly overstate. So giving back through supporting SBC seems the least I can do.
Lastly, I have heard that Andre Agassi tells every young professional tennis player that he comes across that his only regret in his career is that he didn’t start giving back sooner. I feel really lucky to be able to assist in any way I can.
Members of the Month for November
With the semester coming to a close, we'd like to recognize two new, yet heavily involved fall members that we're proud to have as part of the club. Hear about our Members of the Month for November, Nia Fredrich and Nathan Bay, and how their experiences with SBC have helped grow their interest in a sports career.
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Nia Fredrich
Year: Freshman Major: Journalism & Communications, Certificate in Sports Communications Hometown: Watertown, WI |
What made you interested in SBC initially?
“I was interested because I didn’t see anything else around campus that was super involved in the sports world and that’s what I’m really interested in.”
What is your favorite part of SBC and what keeps you coming back to events?
“My favorite part is the people. They are just easy to talk to. What keeps bringing me back is the environment, it’s really friendly and welcoming.”
What is your favorite event that you’ve been to so far?
"The Women in Sports Panel. It really emphasized the fact that there is a place for women in the sports world."
What is your dream sports job?
“Someday I want to work for a college or professional sports team as a director of branch strategy or marketing operations.”
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Nathan Bay
Year: Freshman Major: Pre-Business Hometown: Highland Park, IL |
What made you interested in SBC initially, and what made you decide to join the club?
“Well I remember coming into Madison searching for different clubs because I wanted to do something sports related, and I saw SBC. I thought this was a perfect opportunity because I’m really into sports management, it’s what I want to do, so I figured I’d come by and see what it’s like. Then I ended up going to the Trivia Night and I saw that there were tons of people there that were enthusiastic about the club, and I knew this is where I wanted to be.”
Now that you’re in it, what keeps you coming back to SBC?
“I just love how many people there are that are willing to help. It’s awesome the way the club is reaching out through the peer mentor program and focusing on connecting the future generation of sports management to try to give us all the best opportunities that we can have."
What is your favorite event that you’ve been to so far?
“I really liked Eric Haslam a lot because I’m a big analytical guy so it was cool to see how he differentiates from the bunch.”
What is your dream sports job?
“I’ve always wanted to be the general manager of the Bulls. Ever since Derrick Rose left I’ve wanted to go in there and fix the culture to help make them the title contender they were when they had Jordan. I want to be the guy that drafts that one player that changes a team’s culture.”
SBC Online Store
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Looking to rep the club? Look no further than our new SBC Online Store! Note that it closes on December 11th.
Link to Store
November Club Events Recap
November 6th - Big Top Sports & Entertainment Panel
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November 12th - Chellee Siewert (Capture Sports Marketing)
November 14th - Milwaukee Bucks Game Social
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November 18th - Sports Media Panel
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November 22nd - Volleyball Game Social
No pictures from this event, but we'll just leave this here....
Shoutout current SBC Members and UW Volleyball Players, Sarah Dodd and Nicole Shanahan!!
Internship Opportunities
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- Milwaukee Brewers, Partnership Activation Internship
- Northwoods League, Summer Internships
- Manhattan Sports Business Academy, Summer Internship / Program Participant
- Wisconsin PGA Junior Foundation, Summer Internship
- Under Armour, Summer Internships
And much more! Check out the opportunities page for all the listings.
October Facts & Figures
311
Fall Club Members
- An increase from 157 last year -
311 â–¡â–¡â–¡â–¡ â–¡â–¡â–¡â–¡â–¡â–¡â–¡ !
— SBC at UW-Madison (@SBCUW) October 30, 2019
Thank you SBC members, looking forward to a great school year! pic.twitter.com/BmgWwP9Rpp
SBC Flag Football Team in Action
Alumni Feature Spotlight
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Elizabeth Hallbeck
UW Class: 2013 UW Major: Journalism SBC Position: Corporate and Social Events Coordinator (12-13') & Events Director (10-12') Current Job: Digital Strategist, August United |
Q & A
Please describe your journey to August United and the position you currently reside in?
After graduating in 2013, I had interviews at ESPN in Connecticut through connections made in SBC. I ended up declining an offer from them. This my first dang scary moment because I had aspired all through college to work for them. Something in my gut was like, 'Girl this is not your path'. A month after graduation I took a vacation to Arizona and fell in love with the desert and then intentionally missed my flight home. Here was my second scary moment because I had no job, no home, and one suitcase but something told me to stay. As Tim Gunn would say, it was a make-it-work-moment. I ended up at a marketing agency in downtown Phoenix working on social media accounts for 10-15 small businesses. Nothing glamorous but rigorous work managing a host of brands at once. I created content, scheduled content, managed communities, developed reports, and tried not to panic that I had no idea what to do next. After a year, I looked for other opportunities in the area and applied at what is now my current agency: August United (formerly Sitewire).
With over a year of social media management behind me, I applied to August United/Sitewire - and they were looking for someone to help them run social media for their client who had an upcoming Super Bowl campaign. Suddenly my experience with SBC and my social media management experience came together beautifully! How crazy is that? This was 3 years ago. Today I am a Digital Strategist for August United.
Past the typical suggestions of "networking and making connections" what is the best advice you can give to aspiring sports business professionals trying to break into the industry?
Get uncomfortable. You are young and when you graduate it is the best point in your life to try out a new state. Do it. Find your favorite teams, brands, or companies outside of the Midwest. Save their 'job pages' and always be stalking that page. You have the rest of your career to move back to Wisconsin and start a family but there will only be several moments in your career you can jump into the open water that is the rest of the US and be as daring as you are right now. You will learn you set more limits on yourself than anyone else will and it's important to recognize your self-doubt and goal-limiting you do to yourself and conquer it swiftly!
You seemed very interested in telling your story about the agency side of the business as opposed to brand/teams; in what ways do you think working for an agency can potentially be more beneficial or rewarding to a sports business professional as opposed to a team or brand?
Marketing agency life is crazy. It's demanding as heck like sports, and you are always at the whim of the client wants and needs. What I've loved about agency life is seeing Super Bowl from the eyes of an advertiser, "How does one make splash on Super Bowl Sunday?" is a question I've wrestled with through three SB campaigns and its rewarding when that day comes. I think its very similar to how you feel when its game day except for us it's Campaign Day! At agency I've been able to play/learn various roles at any given time: like developing life-size bears, creative brainstorming sessions, writing storyboards or scripts, directing video shoots, staging lights, developing Super Bowl GIFs, or working with awesome talent like Jillian Harris and Jessica Mulroney. An agency allows you to explore ideas with clients in mind. Another thing about agency is the vibe. The vibe of an agency is hard to come by in other environments. If you thrive in chaotic/creative environments, don't like a ton of rigidity but enjoy thoughtful strategy and a roller coaster ride, then look at top marketing agencies and find one who works on a brand you love. Lastly, agency benefits are typically very competitive. I enjoy unlimited PTO at August United which is killer.
What is your favorite memory from SBC (could be a professional event or social event)?
So shoutout to Max Novak who one year scored us a tour and suite at the United Center. At the end of the tour, they lead us down to the court and you could hear everyone going NO WAY NO WAY. We were surprised with a private warm-ups viewing from the floor. No one could believe what was happening. Even us officers were like, whelp this was highly unexpected. Derrick Rose was there. Absolutely flooring experience.
Do you work on non-sports projects as well? If so, will you explain how they differ and what things you have to keep in mind when working on each?
Yes! Outside of Super Bowl campaigns I develop digital campaigns for various consumer-packaged goods brands. One hard pill to swallow in my work is to not get attached to an idea. Clients kill ideas. We kill ideas. Someone somewhere will kill what you think is a great idea and you've gotta have another idea ready to go or roll with the punches. I'm still trying to be better at moving on more quickly from a killed idea haha!
Another part of my job role is translating digital-cultural trends for our brands. Trends like how/why the KFC Chicken Wars happened the way it did; or explaining how the NFL made tactical choices to reach Gen Z through Reddit content partnerships and TikTok this year. Researching the digital-cultural side of things is my jam and August United has been awesome in allowing me to do what I'm passionate about because it ultimately helps our clients understand what's happening in culture and why it's happening (which helps them think more creatively too).
We appreciate all your help and advice as one of our proud alum... Why do you feel giving back to a club like ours is so important when you aren't necessarily required to do so?
Simply put I wouldn't be where I am today without SBC. I developed confidence, public speaking skills, and business skills through the club that I wouldn't have been able to develop in a classroom. It has been crucial to my success today. It's precious knowing others are going through the same transformation and then will come out of college and go off and do wonderful things. If you resonate with anything I'm saying, want to learn more about agency life, or need to vent about uncertainty you can feel free to reach out :)
After graduating in 2013, I had interviews at ESPN in Connecticut through connections made in SBC. I ended up declining an offer from them. This my first dang scary moment because I had aspired all through college to work for them. Something in my gut was like, 'Girl this is not your path'. A month after graduation I took a vacation to Arizona and fell in love with the desert and then intentionally missed my flight home. Here was my second scary moment because I had no job, no home, and one suitcase but something told me to stay. As Tim Gunn would say, it was a make-it-work-moment. I ended up at a marketing agency in downtown Phoenix working on social media accounts for 10-15 small businesses. Nothing glamorous but rigorous work managing a host of brands at once. I created content, scheduled content, managed communities, developed reports, and tried not to panic that I had no idea what to do next. After a year, I looked for other opportunities in the area and applied at what is now my current agency: August United (formerly Sitewire).
With over a year of social media management behind me, I applied to August United/Sitewire - and they were looking for someone to help them run social media for their client who had an upcoming Super Bowl campaign. Suddenly my experience with SBC and my social media management experience came together beautifully! How crazy is that? This was 3 years ago. Today I am a Digital Strategist for August United.
Past the typical suggestions of "networking and making connections" what is the best advice you can give to aspiring sports business professionals trying to break into the industry?
Get uncomfortable. You are young and when you graduate it is the best point in your life to try out a new state. Do it. Find your favorite teams, brands, or companies outside of the Midwest. Save their 'job pages' and always be stalking that page. You have the rest of your career to move back to Wisconsin and start a family but there will only be several moments in your career you can jump into the open water that is the rest of the US and be as daring as you are right now. You will learn you set more limits on yourself than anyone else will and it's important to recognize your self-doubt and goal-limiting you do to yourself and conquer it swiftly!
You seemed very interested in telling your story about the agency side of the business as opposed to brand/teams; in what ways do you think working for an agency can potentially be more beneficial or rewarding to a sports business professional as opposed to a team or brand?
Marketing agency life is crazy. It's demanding as heck like sports, and you are always at the whim of the client wants and needs. What I've loved about agency life is seeing Super Bowl from the eyes of an advertiser, "How does one make splash on Super Bowl Sunday?" is a question I've wrestled with through three SB campaigns and its rewarding when that day comes. I think its very similar to how you feel when its game day except for us it's Campaign Day! At agency I've been able to play/learn various roles at any given time: like developing life-size bears, creative brainstorming sessions, writing storyboards or scripts, directing video shoots, staging lights, developing Super Bowl GIFs, or working with awesome talent like Jillian Harris and Jessica Mulroney. An agency allows you to explore ideas with clients in mind. Another thing about agency is the vibe. The vibe of an agency is hard to come by in other environments. If you thrive in chaotic/creative environments, don't like a ton of rigidity but enjoy thoughtful strategy and a roller coaster ride, then look at top marketing agencies and find one who works on a brand you love. Lastly, agency benefits are typically very competitive. I enjoy unlimited PTO at August United which is killer.
What is your favorite memory from SBC (could be a professional event or social event)?
So shoutout to Max Novak who one year scored us a tour and suite at the United Center. At the end of the tour, they lead us down to the court and you could hear everyone going NO WAY NO WAY. We were surprised with a private warm-ups viewing from the floor. No one could believe what was happening. Even us officers were like, whelp this was highly unexpected. Derrick Rose was there. Absolutely flooring experience.
Do you work on non-sports projects as well? If so, will you explain how they differ and what things you have to keep in mind when working on each?
Yes! Outside of Super Bowl campaigns I develop digital campaigns for various consumer-packaged goods brands. One hard pill to swallow in my work is to not get attached to an idea. Clients kill ideas. We kill ideas. Someone somewhere will kill what you think is a great idea and you've gotta have another idea ready to go or roll with the punches. I'm still trying to be better at moving on more quickly from a killed idea haha!
Another part of my job role is translating digital-cultural trends for our brands. Trends like how/why the KFC Chicken Wars happened the way it did; or explaining how the NFL made tactical choices to reach Gen Z through Reddit content partnerships and TikTok this year. Researching the digital-cultural side of things is my jam and August United has been awesome in allowing me to do what I'm passionate about because it ultimately helps our clients understand what's happening in culture and why it's happening (which helps them think more creatively too).
We appreciate all your help and advice as one of our proud alum... Why do you feel giving back to a club like ours is so important when you aren't necessarily required to do so?
Simply put I wouldn't be where I am today without SBC. I developed confidence, public speaking skills, and business skills through the club that I wouldn't have been able to develop in a classroom. It has been crucial to my success today. It's precious knowing others are going through the same transformation and then will come out of college and go off and do wonderful things. If you resonate with anything I'm saying, want to learn more about agency life, or need to vent about uncertainty you can feel free to reach out :)
Member Spotlight - UW Athletics Interns
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Drew Kocken
Year: Sophomore Major: Strategic Communications, certificates in Sports Communication and Digital Studies Position: Brand Communications Intern, assigned to volleyball and men's/women's swimming & diving |
Give us a snapshot of your responsibilities with UW Athletics?
My role with Brand Communications allows me to do many different things. During day-to-day office hours, I'm working on things like website updates, creating graphics for social, and preparing items for events such as programs, flip cards, etc. As expected, it's all in preparation for game days. With volleyball, my game day role is live tweeting the match, updating Instagram story, and often taking photos.
Favorite thing about working with/for UW Athletics?
My favorite thing about working for UW Athletics is getting to be a part of creating memories that I have always been on the other side of. Sports have the power to bring people together, and a large amount of my favorite memories to this point in my life are around attending sporting events with my family. I love seeing the impact that our teams can have on fans, and I take a great amount of pride in being able to say I"m a part of it.
Here is a few examples of Drew's work :
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Samaria Bruce
Year: Junior Major: Marketing & Management Position: Football Director, Executive Board of AreaRED |
Give us a snapshot of your responsibilities with AreaRED?
As the Football director, I serve as a liaison between UW-Athletics and the student body to increase school spirit. I also brainstorm ideas to help students stay involved athletics aside from a gameday events. Since we just became a student organization we are really working on spreading the word about who we are and what we do, in order to get our name out there. Membership and becoming bigger than an executive board is something that our organization is looking forward to.
Favorite thing about working with/for UW Athletics?
My favorite thing about working with AreaRED is having the ability to collaborate with other organizations on campus, especially organizations that are predominately students of color. This will 1) increase the amount of students of color who come out to games to support the team and integrate all students on campus and ​2) foster relationships between all students on campus to help them feel more welcomed on campus.
AreaRED Block Party :
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Keith Hansford
Year: Sophomore Major: Marketing Position: Marketing Intern, assigned to Women's Basketball and Men's/Women's Tennis |
Give us a snapshot of your responsibilities with UW Athletics?
In my role as a marketing intern for UW Athletics, I primarily assist in the preparation, set-up and execution of game and special event promotions. This can vary from helping with the brand new T-shirt cannon at the football games, organizing youth teams that play during halftime at various sporting events or the coordination of sport clinics/kid's events. In addition, I work more closely with UW Women's Basketball where I help with our Stars of Tomorrow program, organizing the Loyalty Program and much more!
Favorite thing about working with/for UW Athletics?
In the short amount of time that I have spent working for UW Athletics, I have found a lot of enjoyment in being able to plan, develop and fully implement various promotions and giveaways. Being able to work with great people while seeing your work come full circle into a finished product that you're able to share with others is something special.
Here is a few things that the Marketing Team has been up to this year :
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Camp Randall Stripe Out
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T-Shirt Cannon
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October Club Events Recap
October 1st - Legends Panel
October 7th - Northwestern Mutual Speaker Event
Join us tonight for our Northwestern Mutual Event at 6 p.m. in Grainger 2120
— SBC at UW-Madison (@SBCUW) October 7, 2019
Come find out more info on their internship opportunities! pic.twitter.com/Lp0dWOe5Ya
October 9th - Erik Haslam Speaker Event
Had a great time with @SBCUW tonight at Grainger Hall. Lots of great questions and discussion! Thanks again for having me, gang! pic.twitter.com/qea7xRDOd0
— Erik Haslam (@haslametrics) October 10, 2019
October 16th - Women in Sports Panel
October 21st - BSN Sports Panel
Big thank you to @BSNSPORTS for coming in last night to speak to members about their business and working in sports! pic.twitter.com/viqWxqtjgE
— SBC at UW-Madison (@SBCUW) October 23, 2019
October 28th - Professional Development Workshop
Thanks to Derek from @UWSuccessWorks for leading a great resume workshop for the @SBCUW membership. Lots of tips and activities shared to craft the perfect resume. pic.twitter.com/zk6g46pCA4
— Adam Ahearn (@AdamTAhearn) October 28, 2019
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