Alumni in Sports Marketing Panel

Alumni in Sports MArketing Panel: Watch it Here

Speakers:

• Leah Lustig: Events & Marketing Intern at Indianapolis Colts (UW'20)
• Amanda Groen: Senior Partnerships Service Manager at Socios.com (UW'13)
• Katie Yadro: Account Supervisor at GMR Marketing (UW'15)

Key Takeaways:

• In an sports or entertainment industry, you are expected to wear a lot of hats
• It's extremely rewarding to see your project come to life, always be proud of your work
• The outcome makes the challenge and juggling worth it
• Once you achieve one goal, you have to move on to the next
• Be able to switch your mindset based on what you're working on
• During internships, if someone needs something done, help them out, even if they aren't your boss - always go the extra mile
• Make sacrifices, the hard work will pay off when you land your dream job
• It's a lot of hard work, but don't forget to have fun at the end of the day
• Weed out what you don't want to do, try new things but also know when it's not right for you
• Every opportunity is a learning opportunity
• Not everyone has the same path, so don't compare yourself to others
• When you are communicating with others, think through how they are going to interpret it, put yourself in their shoes
• Speak up and ask questions, questions are the only way you are going to learn and people want to help you find answers
• Always overcommunicate, send recap and follow-up emails
• Don't be afraid to take notes, you can't always rely on your mind to remember everything
• Any opportunity you have to develop your professional communication skills is MASSIVELY valuable
  
• Phone calls, phone calls, phone calls - reach out to people in the industry and build connections
• Make sure that you maintain/keep those connections, it's how people will remember you and think of you when opportunities come about
• Know that you can always reach out to SBC alumni, you have something in common
• Do your research before interviews, always come prepared
• Prioritize your mental health, never be ashamed to admit when you need a break
• Leadership Advice:
  • Have strong communication and work ethic, come prepared
  • Have a passion for what you're doing and work your butt off, everyone has to put in work in order to get into the industry, you'll find out quickly if it's your passion or not
  • Be open to new ideas and others' point of view
  • Always be accountable, own up to it, everyone makes mistakes
  • Be approachable/kind, you want people who want to work with you
  • Be proactive, come with ideas and don't wait for someone to come to you first
  • Be humble
• Resources:
  • Sports Business Journal = Bible of the industry
  • Go to games and take in the fan experience
  • Stay up-to-date through reading articles, checking social media, researching competitors and other teams/leagues