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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

Sports/Marketing Agency Fair

2/25/2021

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Missed it? Watch it here!
GMR Markting:
Speakers:
  • Daniel Silber, Account Supervisor (UW Alum)
  • Ben Tauer, Account Executive (UW Alum)
  • Kent Flynn, Account Supervisor
Takeaways:
  • 81% of consumers do not believe what marketers tell them
  • Experiences build memories, memories build our life stories 
  • People remember 20% of what they read, 40% of what they observe, and 90% of what they experience
  • Diverse experience and depth of resources drive innovation and results for clients 
  • Evaluate who should partner with who based on multiple brand objectives 
  • Brands have found new ways to interact
Fleishmann Hillard:
Speaker:
  • Matt Fox, Managing Supervisor (UW Alum)
Takeaways:
  • Focused more on the public relations side of things
  • A consumer focused agency that represents some of the largest brands inside and outside of sports
  • Important to get a sense of the brands you admire when looking at where you want to work
  • Culture and relationships within an agency are key
  • Many new exciting outlets are changing the way things are normally done
  • Sportico is a great resource
  • Be active on LinkedIn!
Lammi Sports Management
Speakers:
  • Bryan Ersoy, Account Coordinator (UW Alum)
Takeaways:
  • Places over 250 appearances, partnerships and endorsements annually with top athletes in every major sport
  • Specializing in activation and roll-out over several media platforms 
  • Helps athletes with things such as appearances, branding and social media management 
  • LSM has produced television, radio, online an social media content surrounding top teams and athletes across the US
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Sports Comm. info session & B-School/J-school tips

2/24/2021

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Sports Communication Certificate
  • Matt Herman: Sports Communication Certificate Advisor. Email: mrhermann@wisc.edu
  • A concrete credential that can help you in any area of sports 
  • Currently roughly 150 students in the program
  • 12-credit program open to any majors
  • Offers many classes in the academic year, as well as summer
  • Everybody starts with J150
  • Everybody selects from 1 of 3 classes in the skills category 
  • Everybody selects from one of the many social impact courses
  • Courses are constantly being added on to the certificate such as ComArts 608: Sports Gambling
  • An internship is recommended, but not necessarily required
Tips and Tricks for Applying to the School of Business
  • March 3rd, 2021: When undergraduate admission applications open
  • Two biggest parts are the resume and essay
  • In 2018, the average GPA that got into the School of Business was a 3.6
  • Leadership involvement is key
  • Follow the School of Business Resume Resource Guide
  • Master the art of resume bullet points
  • Get your resume reviewed multiple times
Tips and Tricks for Applying to the School of Journalism
  • Much smaller overall than the School of Business
  • Only accepts half its applicants
  • Consists of a professional resume, unique personal statement and two pieces of supporting material
  • Your writing ability is more important than your GPA
  • J201 is required to apply
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Sports cards & Entrepreneurship with aaron nowak

2/17/2021

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Missed it? Watch it here!
Aaron Nowak
  • CEO and Founder of SlabStox - Graduated from UW in 2020. SBC Alumni!!!
  • SlabStox: Releases sports card information and data to the world​
  • SlabStox mission: To provide valuable information, data and knowledge to the sports card community, so they can continue to enjoy the hobby
  • Currently over 40,000 followers on Instagram and 9,000 subscribers on Youtube
Takeaways
  • The start may not be very rewarding, so passion is a must
  • If it doesn't work instantly, be patient and keep trying
  • Money always has to come second
  • Money can be replaced, doing what you love can't
  • Stop waiting, start doing
  • Sacrifices are inevitable with any start up
  • Trying and failing is better than never trying at all
  • Give with no expectation of anything in return
  • Focus on visual qualities later to focus on information
  • Essential to show people what value you are able to give to them
  • If the first opportunity falls through, keep pushing 
  • Never sell yourself short
  • COVID has fueled the rapid boom of the sports card industry
  • Become proficient in multi-tasking
  • Always be ok with pivoting and trying something else
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Nfl Partnerships with Mitchell Pinta

2/17/2021

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Missed it? Watch it here!
Mitchell Pinta
  • Group Managing Director, Business Development & Partnership Management at the NFL
  • Graduated from UW-Madison in 2008 and work in the Athletic Department
  • Started with the NFL out of college in 2008 and has spent time working in many different areas​
Takeaways
  • Main business objectives:​
  1. Drive league initiatives
  2. Partner with strong brands to market the NFL
  3. Grow NFL revenue
  • Ultimate goal: doing whatever they can to bring revenue to all 32 NFL teams
  • The NFL has the largest fan base across the US (181M+ total fans - all-time high)
  • #1 sport across lifestyles and fans
  • Deeper relationships lead to longer, stronger partnerships
  • Protection of sponsors is extremely important
  • Selectively add new partners to create a pipeline
  • Spends much of his time looking for different industry trends and develops ideas of what initiatives should be pushed
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SBC Spring Kickoff and senior Panel

2/11/2021

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Missed it? Watch it here!
This meeting provided some great information regarding what Sports Business Club will look like this semester and all the ways you can involved!

We also heard from the seniors on the executive board who shared their experiences in the sports industry and provided some great advice to our younger members!

The Panel:
Alex Becker - President, UW Athletics Marketing Intern, Wisconsin Woodchucks Intern 
Nik Parker - Vice President, Denver Nuggets Marketing Intern, GMR Marketing Brand Ambassador 
Michael Neiman - Alumni Director, Madison Capitols Digital Media Manager, UW Ticket Office Rep
Jackie Damrow - Events Director, UW Community Relations Intern, UW Football Recruiting 
Eric Novotny - Committee Chairman, UW Athletics Marketing Intern, College Gameday Volunteer 
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    Website Editor

    My name is Karli Schmitz and on behalf of the entire board, we hope you find this information valuable.

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  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
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  • Alumni
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      • 2021-22
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  • Events
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