GMR Markting:
Speakers:

• Daniel Silber, Account Supervisor (UW Alum)
• Ben Tauer, Account Executive (UW Alum)
• Kent Flynn, Account Supervisor

Takeaways:

• 81% of consumers do not believe what marketers tell them
• Experiences build memories, memories build our life stories 
• People remember 20% of what they read, 40% of what they observe, and 90% of what they experience
• Diverse experience and depth of resources drive innovation and results for clients 
• Evaluate who should partner with who based on multiple brand objectives 
• Brands have found new ways to interact

Fleishmann Hillard:
Speaker:

• Matt Fox, Managing Supervisor (UW Alum)

Takeaways:

• Focused more on the public relations side of things
• A consumer focused agency that represents some of the largest brands inside and outside of sports
• Important to get a sense of the brands you admire when looking at where you want to work
• Culture and relationships within an agency are key
• Many new exciting outlets are changing the way things are normally done
• Sportico is a great resource
• Be active on LinkedIn!

Lammi Sports Management
Speakers:

• Bryan Ersoy, Account Coordinator (UW Alum)

Takeaways:

• Places over 250 appearances, partnerships and endorsements annually with top athletes in every major sport
• Specializing in activation and roll-out over several media platforms 
• Helps athletes with things such as appearances, branding and social media management 
• LSM has produced television, radio, online an social media content surrounding top teams and athletes across the US

This meeting provided some great information regarding what Sports Business Club will look like this semester and all the ways you can involved!

We also heard from the seniors on the executive board who shared their experiences in the sports industry and provided some great advice to our younger members!

The Panel:
Alex Becker - President, UW Athletics Marketing Intern, Wisconsin Woodchucks Intern 
Nik Parker - Vice President, Denver Nuggets Marketing Intern, GMR Marketing Brand Ambassador 
Michael Neiman - Alumni Director, Madison Capitols Digital Media Manager, UW Ticket Office Rep
Jackie Damrow - Events Director, UW Community Relations Intern, UW Football Recruiting 
Eric Novotny - Committee Chairman, UW Athletics Marketing Intern, College Gameday Volunteer