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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

UW Sports Operations Panel

4/26/2022

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Speakers:
  • Jessica Williams: Director of Operations, Women's Volleyball
  • Mitch Simmons: Director of Operations, Women's Basketball
  • Marc VandeWettering: Director of Operations, Men's Basketball

Key Takeaways:
  • Class rooms and what you're learning is great, but go out and meet people
  • Through experiences you learn what you do and don't like which is so important
  • The impression and connections you make are worth more than the amount of money you're making
  • Take advantage of the opportunities that are presented to you
  • As minor as something may seem at the time, it could be what gets you an interview or your foot in the door
  • Take your responsibilities seriously regardless of what the tasks are
  • Women - don't be afraid to work in men's sports
  • Always be translational, not transactional
  • You have to take an interest in who you are speaking with
  • Let your work speak for itself - it never goes unnoticed and it will make its way back around to you
  • Your impact will get recognized whether you like it or not
  • You won't find days or weeks to have a work-life balance in sports, you'll find hours
  • It's important to set boundaries and take time for yourself so you don't burn out
  • Find a mentor who doesn't look like you
  • Love what you are doing because you're going to be spending a lot of time doing it
  • Don't get caught up in the logo on your chest, people matter
  • You're always working for something greater than yourself
  • The "we" is always greater than the "me"
  • Have the ability to figure it out
  • You can't lower your expectations because once you start accepting that, your standards for yourself will keep dropping
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Senior Member Panel

4/12/2022

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Speakers:
  • Alex Shaw: Wasserman & UW Community Relations Intern
  • Danny Tabaska: Wisconsin Men's Basketball Manager
  • Ali Ketterhagen: UW Athletics Marketing Intern
  • Trevin Kroichick: Incoming Finance Development Program at Dell
  • Drew Kocken: Social Content Specialist at Learfield x Wisconsin Athletics

Key Takeaways:
  • ​"The world runs around people who show up"
  • It's important to network with your peers because you never know where they'll end up
  • Get involved early, you never know where it will take you
  • Use the people around you to get a foot in the door
  • Control what you can control - stay positive, control your mindset, and just be a good person
  • Over time things will even out if you keep pursuing what you want
  • The more doors you can open for yourself, the more doors will naturally open for you in the future
  • Take advantage of being a student while you can, there are many opportunities that are only available for students
  • It sucks having to take unpaid internships and jobs, but take those opportunities while you're still a student
  • There are so many ways to get involved especially at such a big school, take advantage of it
  • Being assertive and focusing on the details makes you more aware of the impact you're making on others
  • Informational interviews are also a great way to learn what you do an don't want to do
  • The earlier you can start networking the better, it allows for more time to build that relationship, but remember it is never too late to start
  • Use a team's success as a reason to reach out and maintain your relationship
  • Badgers want to help Badgers!
  • If someone can trust you that is the #1 thing, inside and outside of the sports industry
  • Take rejection well and never be afraid to keep applying
  • Take the extra initiative, show them that you want them just as much or more than they want you
  • Say YES to opportunities and doing more, it puts you in certain rooms and situations
  • Also learn to balance saying NO, a level of maturity comes with saying now or asking for help
  • Take something on if you know you're going to do it to the best of your ability
  • Be a good communicator, put yourself in uncomfortable situations, the more you do it the more comfortable you'll be
  • Cast your net as wide as you can
  • Be as good as you can at some things so you can stand out, but also be flexible and willing to learn new things
  • Don't get discouraged if others are getting opportunities, sports are on a completely different timeline
  • Make yourself irreplaceable at every internship or job you do
  • Get creative with your opportunities and volunteering experiences
  • Be proactive and reach out offering free labor and volunteer your time
  • Interview advice:
    • Go in confident and be prepared
    • Always be ready to slide in information, do your research beforehand, and come prepared with your own questions to ask
    • Don't ever be afraid to show your personality
    • Refrain from showing that you are a fan
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Alumni in Sports Marketing Panel

4/6/2022

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Alumni in Sports MArketing Panel: Watch it Here
Speakers:
  • Leah Lustig: Events & Marketing Intern at Indianapolis Colts (UW'20)
  • Amanda Groen: Senior Partnerships Service Manager at Socios.com (UW'13)
  • Katie Yadro: Account Supervisor at GMR Marketing (UW'15)

Key Takeaways:
  • In an sports or entertainment industry, you are expected to wear a lot of hats
  • It's extremely rewarding to see your project come to life, always be proud of your work
  • The outcome makes the challenge and juggling worth it
  • Once you achieve one goal, you have to move on to the next
  • Be able to switch your mindset based on what you're working on
  • During internships, if someone needs something done, help them out, even if they aren't your boss - always go the extra mile
  • Make sacrifices, the hard work will pay off when you land your dream job
  • It's a lot of hard work, but don't forget to have fun at the end of the day
  • Weed out what you don't want to do, try new things but also know when it's not right for you
  • Every opportunity is a learning opportunity
  • Not everyone has the same path, so don't compare yourself to others
  • When you are communicating with others, think through how they are going to interpret it, put yourself in their shoes
  • Speak up and ask questions, questions are the only way you are going to learn and people want to help you find answers
  • Always overcommunicate, send recap and follow-up emails
  • Don't be afraid to take notes, you can't always rely on your mind to remember everything
  • Any opportunity you have to develop your professional communication skills is MASSIVELY valuable
  • Phone calls, phone calls, phone calls - reach out to people in the industry and build connections
  • Make sure that you maintain/keep those connections, it's how people will remember you and think of you when opportunities come about
  • Know that you can always reach out to SBC alumni, you have something in common
  • Do your research before interviews, always come prepared
  • Prioritize your mental health, never be ashamed to admit when you need a break
  • Leadership Advice:
    • Have strong communication and work ethic, come prepared
    • Have a passion for what you're doing and work your butt off, everyone has to put in work in order to get into the industry, you'll find out quickly if it's your passion or not
    • Be open to new ideas and others' point of view
    • Always be accountable, own up to it, everyone makes mistakes
    • Be approachable/kind, you want people who want to work with you
    • Be proactive, come with ideas and don't wait for someone to come to you first
    • Be humble
  • Resources:
    • Sports Business Journal = Bible of the industry
    • Go to games and take in the fan experience
    • Stay up-to-date through reading articles, checking social media, researching competitors and other teams/leagues

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    Website Editor

    My name is Karli Schmitz and on behalf of the entire board, we hope you find this information valuable.

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