Blog Archives

Social impact & sports panel

10/27/2020

0 Comments

Missed it? Watch it here!

Speakers:

Arvind Gopalratnam: VP of Corporate Social Responsibility and Executive Director of the Milwaukee Bucks Foundation at the Milwaukee Bucks

Eric Shainock: Co-founder at Philanthropy Playmakers
Jackie Davenport: Director of Creative at UW Athletics
Sheridan Blanford: Director of Inclusion & Engagement at UW Athletics

Key Takeaways:

Community outreach within college athletics is relatively new, as there are few athletic departments that have community outreach programs
Universities, players, athletes, brands etc. have platforms that have the ability to do an abundance of good in society
No other industry can create the type of social impact that sports creates
Athletes must be taught the positions they are capable of having in society
Sometimes community initiatives between various players/teams/organizations align and sometimes they don't
We are seeing a recent shift towards initiatives in what the players value, such as more attention in mental health
Because things are more visible, we are more exposed to what the challenges are. For example, the Milwaukee Bucks refusing to take the court exposed individuals to the social problems that they may not recognize otherwise
Due to social media, visibility is at an all-time high
USE YOUR NETWORK

0 Comments

Gender equity in sports with kayla gross

10/20/2020

0 Comments

Missed it? Watch it here!

Presentation Slides

Kayla Gross:

UW-Madison graduate and former Community Relations Director of SBC!!!
Founder and Executive Director of Equity U
Special Projects Manager at Wisconsin's Equity and Inclusion Laboratory
Previously served as the Director of Beyond Football at Oregon State
Worked as the Community Relations Coordinator for the UW Athletic Department
Check out her personal site here!

Equity U:

Affordable, accessible and customizable women's leadership education
Click here for the Equity U website!

Takeaways:

Women make up 47% of the work force, but that number declines as you go up the ladder of companies (VPs, CEOs)
The majority of occupations are predominantly male or female and that is leading to the financial disparity we see between men and women today
Women's jobs are 1.8 times more vulnerable during the crisis than men's jobs
Women are the most exposed during these times, as they are overwhelmingly represented on the front lines of healthcare services
Of the 1.1 million people who are at least 20 years old who left the workforce between August and September, over 800,000 were women
True gender equity requires collective action and systematic change. VOTE!!!
Women can face significant career consequences for speaking up so others should use their privilege and position to advocate for women
Women are less likely than men to have access to high-powered networks and to receive crucial career feedback

0 Comments

Jackson Dargan: Intro to sports analytics and agencies

10/14/2020

0 Comments

Jackson Dargan:

Currently the Manager of Data Analytics at KORE Software
Graduate of UW-Madison in 2013

Key Takeaways:

There are different aspects of sports business that go into agencies such as advertising, consulting, social media, partnerships, sponsorships and more!
Agencies work to keep their clients ahead of change
KORE Software works with 550+ properties, brands and agencies worldwide
$11 Billion in sponsorship assets are managed annually by KORE
For franchises, KORE's data contributes to decisions regarding Ticket & Fan Engagement, Sponsorship & Partner Engagement, Suites & Premium and more!
There are major differences in the way franchises are handled and operated in Europe compared to the United States
The recent legalization of sports gambling is changing the way agencies and properties are interactive with fans
Properties look to agencies for data management because date management consists of constant updates and revisions and it is expensive to manage data

0 Comments

Building a brand from scratch with forward Madison FC

10/7/2020

0 Comments

Missed it? Watch it here!

Speakers:
Jason Klein: Digital Content Manager

Graduated from UW-Madison in 2009
Mainly works on the day-to-day social media and the team's website

Kuba Krzyzostaniak: Director of Fan Engagement & Digital Media

Graduated from UW-Milwaukee in 2009, has spent 10 years working in soccer between Germany and the United States
Has a role in all forms media as well as brand activation

About the team:

2019 was the teams inaugural season
Plays in USL League One which contains 12 teams, and recently added 3 expansion teams. In 2019, they led the league in attendance, merchandise sold & social media presence
Plays at historic Breese Stevens Field in downtown Madison
An affiliate of the MLS's Chicago Fire
The players come from countries all over the world, but also multiple players from Wisconsin

Key points:

Forward Madison FC built legitimacy by creating a national and global identity. They have sold merchandise in 50 states and 20 countries
It is hard to predict when content will get attention and go viral, however there is always the opportunity to listen to your fans as an indicator
Always engage, and make it meaningful
For teams with a lower budget, social media is the great equalizer
The ability to be unique with uniforms contributed greatly to the club gaining popularity
Forward Madison FC brand identity: fun, quirky and proud of being from Madison
When working with a smaller team, it allows for opportunities to work in multiple departments
Be well-rounded and know how to do a little bit of everything
The most important ability is the ability to handle whatever is thrown at you

0 Comments

Event Spotlight Blog
Missed an event? Here are some of the highlights.

Social impact & sports panel

Gender equity in sports with kayla gross

Jackson Dargan: Intro to sports analytics and agencies

Building a brand from scratch with forward Madison FC

Website Editor

Archives

Categories

Event Spotlight BlogMissed an event? Here are some of the highlights.

Social impact & sports panel

Gender equity in sports with kayla gross

Jackson Dargan: Intro to sports analytics and agencies

Building a brand from scratch with forward Madison FC

Website Editor

Archives

Categories

Event Spotlight Blog
Missed an event? Here are some of the highlights.