Sports Business Club UW-Madison
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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

Social impact & sports panel

10/27/2020

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Missed it? Watch it here!
Speakers:
  • Arvind Gopalratnam: VP of Corporate Social Responsibility and Executive Director of the Milwaukee Bucks Foundation at the Milwaukee Bucks
  • Eric Shainock: Co-founder at Philanthropy Playmakers
  • Jackie Davenport: Director of Creative at UW Athletics
  • Sheridan Blanford: Director of Inclusion & Engagement at UW Athletics
Key Takeaways:
  • Community outreach within college athletics is relatively new, as there are few athletic departments that have community outreach programs
  • Universities, players, athletes, brands etc. have platforms that have the ability to do an abundance of good in society
  • No other industry can create the type of social impact that sports creates
  • Athletes must be taught the positions they are capable of having in society
  • Sometimes community initiatives between various players/teams/organizations align and sometimes they don't
  • We are seeing a recent shift towards initiatives in what the players value, such as more attention in mental health
  • Because things are more visible, we are more exposed to what the challenges are. For example, the Milwaukee Bucks refusing to take the court exposed individuals to the social problems that they may not recognize otherwise
  • Due to social media, visibility is at an all-time high
  • USE YOUR NETWORK
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Gender equity in sports with kayla gross

10/20/2020

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Missed it? Watch it here!
Presentation Slides
Kayla Gross: 
  • UW-Madison graduate and former Community Relations Director of SBC!!!
  • Founder and Executive Director of Equity U
  • Special Projects Manager at Wisconsin's Equity and Inclusion Laboratory 
  • Previously served as the Director of Beyond Football at Oregon State
  • Worked as the Community Relations Coordinator for the UW Athletic Department
  • Check out her personal site here!
Equity U: 
  • Affordable, accessible and customizable women's leadership education
  • Click here for the Equity U website!
Takeaways:
  • Women make up 47% of the work force, but that number declines as you go up the ladder of companies (VPs, CEOs)
  • The majority of occupations are predominantly male or female and that is leading to the financial disparity we see between men and women today
  • Women's jobs are 1.8 times more vulnerable during the crisis than men's jobs
  • Women are the most exposed during these times, as they are overwhelmingly represented on the front lines of healthcare services
  • Of the 1.1 million people who are at least 20 years old who left the workforce between August and September, over 800,000 were women
  • True gender equity requires collective action and systematic change. VOTE!!!
  • Women can face significant career consequences for speaking up so others should use their privilege and position to advocate for women
  • Women are less likely than men to have access to high-powered networks and to receive crucial career feedback
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Jackson Dargan: Intro to sports analytics and agencies

10/14/2020

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Jackson Dargan:
  • Currently the Manager of Data Analytics at KORE Software
  • Graduate of UW-Madison in 2013
Key Takeaways:
  • There are different aspects of sports business that go into agencies such as advertising, consulting, social media, partnerships, sponsorships and more!
  • Agencies work to keep their clients ahead of change
  • KORE Software works with 550+ properties, brands and agencies worldwide
  • $11 Billion in sponsorship assets are managed annually by KORE
  • For franchises, KORE's data contributes to decisions regarding Ticket & Fan Engagement, Sponsorship & Partner Engagement, Suites & Premium and more!
  • There are major differences in the way franchises are handled and operated in Europe compared to the United States
  • The recent legalization of sports gambling is changing the way agencies and properties are interactive with fans
  • Properties look to agencies for data management because date management consists of constant updates and revisions and it is expensive to manage data 
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Building a brand from scratch with forward Madison FC

10/7/2020

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Missed it? Watch it here!
Speakers: 
Jason Klein: Digital Content Manager 
  • Graduated from UW-Madison in 2009
  • Mainly works on the day-to-day social media and the team's website
Kuba Krzyzostaniak: Director of Fan Engagement & Digital Media
  • Graduated from UW-Milwaukee in 2009, has spent 10 years working in soccer between Germany and the United States
  • Has a role in all forms media as well as brand activation
About the team:
  • 2019 was the teams inaugural season
  • Plays in USL League One which contains 12 teams, and recently added 3 expansion teams. In 2019, they led the league in attendance, merchandise sold & social media presence
  • Plays at historic Breese Stevens Field in downtown Madison
  • An affiliate of the MLS's Chicago Fire
  • The players come from countries all over the world, but also multiple players from Wisconsin
Key points:
  • Forward Madison FC built legitimacy by creating a national and global identity. They have sold merchandise in 50 states and 20 countries
  • It is hard to predict when content will get attention and go viral, however there is always the opportunity to listen to your fans as an indicator
  • Always engage, and make it meaningful
  • For teams with a lower budget, social media is the great equalizer
  • The ability to be unique with uniforms contributed greatly to the club gaining popularity
  • Forward Madison FC brand identity: fun, quirky and proud of being from Madison
  • When working with a smaller team, it allows for opportunities to work in multiple departments
  • Be well-rounded and know how to do a little bit of everything
  • The most important ability is the ability to handle whatever is thrown at you
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  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
    • Leadership Committees
  • Alumni
    • Alumni Newsletters >
      • 2019-20
      • 2018-19
      • 2017-18
  • Events
  • Opportunities