This meeting provided some great information regarding what Sports Business Club will look like this semester and all the ways you can involved!

We also heard from the seniors on the executive board who shared their experiences in the sports industry and provided some great advice to our younger members!

The Panel:
Alex Becker - President, UW Athletics Marketing Intern, Wisconsin Woodchucks Intern 
Nik Parker - Vice President, Denver Nuggets Marketing Intern, GMR Marketing Brand Ambassador 
Michael Neiman - Alumni Director, Madison Capitols Digital Media Manager, UW Ticket Office Rep
Jackie Damrow - Events Director, UW Community Relations Intern, UW Football Recruiting 
Eric Novotny - Committee Chairman, UW Athletics Marketing Intern, College Gameday Volunteer 

Wayne Breitbarth: LinkedIn Trainer, Speaker and Consultant

Brian Anderson: Play-by-play announcer for Turner Sports

• Milwaukee Brewers
• MLB Playoffs
• NCAA Tournament
• NBA Playoffs
• NBA 2K

Takeaways:

• Played baseball in college with the intention of playing at the professional level
• Broke into the broadcasting industry in a job with the San Antonio Missions, a minor league affiliate of the Los Angles Dodgers that shared a stadium with his college team
• Favorite part of the job is being at the venues, but the hardest part is being away from family
• When someone offers you help, you have a responsibility to be the best person you can be
• Develop habits to help other people and it will make life easier in the long run
• Has never developed a particular call or catch phrase and believes the days of those are over. Truly has no idea what he will say in a particular moment and tries to be as natural as possible
• Understand your partners strengths to set one another up for talking points
• The industry is constantly trying to figure out how to bring the players closer to the fans. Ex. players being interviewed or wearing a microphone
• It is more important to be interested than interesting. If you are interested, you can find something interesting to point to
• His favorite sport to call is whatever he is calling

Milwaukee Bucks Guiding Principles:

• Be mentally present or don't show up
• Set ridiculously high standards
• Include everyone
• Understand that culture happens with or without you
• Make sure your words match your actions
• The most effective form of social media is a face-to-face relationship
• Don't be a jerk
• Work hard

Key Takeaways:

• Even though the Bucks are a 50-year old team, they had a start-up approach under new ownership in 2014
• Formed the deer district, which is 30-acre district featuring the arena, restaurants, housing complexes and more. The next phase of district will begin in 2021
• Hard to have the mindset of the Bucks as a small-market team when their brand is global, which a large following in countries such as China and the Philippines
• Be exploratory and ask questions!
• Have a detailed follow-up initiative and pay attention to the details
• In today's age, buyers are more aware and value impacting the community
• NBA Basketball is one of the only melting pots in Milwaukee

Speakers:

• Arvind Gopalratnam: VP of Corporate Social Responsibility and Executive Director of the Milwaukee Bucks Foundation at the Milwaukee Bucks

• Eric Shainock: Co-founder at Philanthropy Playmakers
• Jackie Davenport: Director of Creative at UW Athletics
• Sheridan Blanford: Director of Inclusion & Engagement at UW Athletics

Key Takeaways:

• Community outreach within college athletics is relatively new, as there are few athletic departments that have community outreach programs
• Universities, players, athletes, brands etc. have platforms that have the ability to do an abundance of good in society
• No other industry can create the type of social impact that sports creates
• Athletes must be taught the positions they are capable of having in society
• Sometimes community initiatives between various players/teams/organizations align and sometimes they don't
• We are seeing a recent shift towards initiatives in what the players value, such as more attention in mental health
• Because things are more visible, we are more exposed to what the challenges are. For example, the Milwaukee Bucks refusing to take the court exposed individuals to the social problems that they may not recognize otherwise
• Due to social media, visibility is at an all-time high
• USE YOUR NETWORK

Kayla Gross: 

• UW-Madison graduate and former Community Relations Director of SBC!!!
• Founder and Executive Director of Equity U
• Special Projects Manager at Wisconsin's Equity and Inclusion Laboratory 
• Previously served as the Director of Beyond Football at Oregon State
• Worked as the Community Relations Coordinator for the UW Athletic Department
• Check out her personal site here!

Equity U: 

• Affordable, accessible and customizable women's leadership education
• Click here for the Equity U website!

Takeaways:

• Women make up 47% of the work force, but that number declines as you go up the ladder of companies (VPs, CEOs)
• The majority of occupations are predominantly male or female and that is leading to the financial disparity we see between men and women today
• Women's jobs are 1.8 times more vulnerable during the crisis than men's jobs
• Women are the most exposed during these times, as they are overwhelmingly represented on the front lines of healthcare services
• Of the 1.1 million people who are at least 20 years old who left the workforce between August and September, over 800,000 were women
• True gender equity requires collective action and systematic change. VOTE!!!
• Women can face significant career consequences for speaking up so others should use their privilege and position to advocate for women
• Women are less likely than men to have access to high-powered networks and to receive crucial career feedback