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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

UW Sports Operations Panel

4/26/2022

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Speakers:
  • Jessica Williams: Director of Operations, Women's Volleyball
  • Mitch Simmons: Director of Operations, Women's Basketball
  • Marc VandeWettering: Director of Operations, Men's Basketball

Key Takeaways:
  • Class rooms and what you're learning is great, but go out and meet people
  • Through experiences you learn what you do and don't like which is so important
  • The impression and connections you make are worth more than the amount of money you're making
  • Take advantage of the opportunities that are presented to you
  • As minor as something may seem at the time, it could be what gets you an interview or your foot in the door
  • Take your responsibilities seriously regardless of what the tasks are
  • Women - don't be afraid to work in men's sports
  • Always be translational, not transactional
  • You have to take an interest in who you are speaking with
  • Let your work speak for itself - it never goes unnoticed and it will make its way back around to you
  • Your impact will get recognized whether you like it or not
  • You won't find days or weeks to have a work-life balance in sports, you'll find hours
  • It's important to set boundaries and take time for yourself so you don't burn out
  • Find a mentor who doesn't look like you
  • Love what you are doing because you're going to be spending a lot of time doing it
  • Don't get caught up in the logo on your chest, people matter
  • You're always working for something greater than yourself
  • The "we" is always greater than the "me"
  • Have the ability to figure it out
  • You can't lower your expectations because once you start accepting that, your standards for yourself will keep dropping
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Senior Member Panel

4/12/2022

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Speakers:
  • Alex Shaw: Wasserman & UW Community Relations Intern
  • Danny Tabaska: Wisconsin Men's Basketball Manager
  • Ali Ketterhagen: UW Athletics Marketing Intern
  • Trevin Kroichick: Incoming Finance Development Program at Dell
  • Drew Kocken: Social Content Specialist at Learfield x Wisconsin Athletics

Key Takeaways:
  • ​"The world runs around people who show up"
  • It's important to network with your peers because you never know where they'll end up
  • Get involved early, you never know where it will take you
  • Use the people around you to get a foot in the door
  • Control what you can control - stay positive, control your mindset, and just be a good person
  • Over time things will even out if you keep pursuing what you want
  • The more doors you can open for yourself, the more doors will naturally open for you in the future
  • Take advantage of being a student while you can, there are many opportunities that are only available for students
  • It sucks having to take unpaid internships and jobs, but take those opportunities while you're still a student
  • There are so many ways to get involved especially at such a big school, take advantage of it
  • Being assertive and focusing on the details makes you more aware of the impact you're making on others
  • Informational interviews are also a great way to learn what you do an don't want to do
  • The earlier you can start networking the better, it allows for more time to build that relationship, but remember it is never too late to start
  • Use a team's success as a reason to reach out and maintain your relationship
  • Badgers want to help Badgers!
  • If someone can trust you that is the #1 thing, inside and outside of the sports industry
  • Take rejection well and never be afraid to keep applying
  • Take the extra initiative, show them that you want them just as much or more than they want you
  • Say YES to opportunities and doing more, it puts you in certain rooms and situations
  • Also learn to balance saying NO, a level of maturity comes with saying now or asking for help
  • Take something on if you know you're going to do it to the best of your ability
  • Be a good communicator, put yourself in uncomfortable situations, the more you do it the more comfortable you'll be
  • Cast your net as wide as you can
  • Be as good as you can at some things so you can stand out, but also be flexible and willing to learn new things
  • Don't get discouraged if others are getting opportunities, sports are on a completely different timeline
  • Make yourself irreplaceable at every internship or job you do
  • Get creative with your opportunities and volunteering experiences
  • Be proactive and reach out offering free labor and volunteer your time
  • Interview advice:
    • Go in confident and be prepared
    • Always be ready to slide in information, do your research beforehand, and come prepared with your own questions to ask
    • Don't ever be afraid to show your personality
    • Refrain from showing that you are a fan
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Alumni in Sports Marketing Panel

4/6/2022

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Alumni in Sports MArketing Panel: Watch it Here
Speakers:
  • Leah Lustig: Events & Marketing Intern at Indianapolis Colts (UW'20)
  • Amanda Groen: Senior Partnerships Service Manager at Socios.com (UW'13)
  • Katie Yadro: Account Supervisor at GMR Marketing (UW'15)

Key Takeaways:
  • In an sports or entertainment industry, you are expected to wear a lot of hats
  • It's extremely rewarding to see your project come to life, always be proud of your work
  • The outcome makes the challenge and juggling worth it
  • Once you achieve one goal, you have to move on to the next
  • Be able to switch your mindset based on what you're working on
  • During internships, if someone needs something done, help them out, even if they aren't your boss - always go the extra mile
  • Make sacrifices, the hard work will pay off when you land your dream job
  • It's a lot of hard work, but don't forget to have fun at the end of the day
  • Weed out what you don't want to do, try new things but also know when it's not right for you
  • Every opportunity is a learning opportunity
  • Not everyone has the same path, so don't compare yourself to others
  • When you are communicating with others, think through how they are going to interpret it, put yourself in their shoes
  • Speak up and ask questions, questions are the only way you are going to learn and people want to help you find answers
  • Always overcommunicate, send recap and follow-up emails
  • Don't be afraid to take notes, you can't always rely on your mind to remember everything
  • Any opportunity you have to develop your professional communication skills is MASSIVELY valuable
  • Phone calls, phone calls, phone calls - reach out to people in the industry and build connections
  • Make sure that you maintain/keep those connections, it's how people will remember you and think of you when opportunities come about
  • Know that you can always reach out to SBC alumni, you have something in common
  • Do your research before interviews, always come prepared
  • Prioritize your mental health, never be ashamed to admit when you need a break
  • Leadership Advice:
    • Have strong communication and work ethic, come prepared
    • Have a passion for what you're doing and work your butt off, everyone has to put in work in order to get into the industry, you'll find out quickly if it's your passion or not
    • Be open to new ideas and others' point of view
    • Always be accountable, own up to it, everyone makes mistakes
    • Be approachable/kind, you want people who want to work with you
    • Be proactive, come with ideas and don't wait for someone to come to you first
    • Be humble
  • Resources:
    • Sports Business Journal = Bible of the industry
    • Go to games and take in the fan experience
    • Stay up-to-date through reading articles, checking social media, researching competitors and other teams/leagues

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On the Ice with Andrew Joudrey

3/24/2022

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Andrew Joudrey:
  • President of the Madison Capitals

Key Takeaways:​​
  • Follow minor league sports like minor league baseball, they offer the most creative ideas
  • The ability to reach a wired network has increased, so the days of just sales is passing
  • The ability to communicate across all demographics and make it an easy decision to them to come to your venue has never been more important
  • Try to help players navigate their own devices and focus on time management so when they get to playing in college they are productive right away
  • Madison is a unique spot because it is very relationship-based
    • ex.) The Capitals' ability to connect with sponsors, season ticket holders, and community profit leaders will all lead to the nitty gritty of revenue
  • Make sure that you're always selling yourself, being professional, on time, and looking people in the eye, these things go a long way
  • Surround yourself with good people and learn from them, take things from different people and develop your own style of leaderships based on them
  • If people know you care, it will impact how you lead the organization
  • Seeing both good and bad examples of leadership will help you and your leadership skills
  • You have to be able to talk, share ideas, and have a willingness to learn, be willing to be exposed to all different facets of the business
  • If you want to move up in sports you're going to have to move to a bigger market
  • Culture grows with knowing what motivates people, being able to have open honest conversations with people and having bonding for employees that gives them a way to connect outside of work
  • Without good relationships and culture, people won't listen to feedback from others
  • Say yes to any opportunities you get, whether that is a seminar, workshop, job fair, internship, etc. you never know who you are going to meet
  • You want to utilize your network by asking questions and seeking help, people love to help but don't always use their network effectively
  • Sports are all about money and memories - people spend their money and want you to turn it into memories
  • Hard work, being detailed, and showing up on time will all benefit you and go a long way
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Scouting and Team Ops With Jack Shaw

3/8/2022

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Scouting and Team Ops with Jack Shaw: Watch it Here
Jack Shaw:
  • Scouting Analyst for Nashville SC

Key Takeaways:
  • Get specific - college is such a broad experience, but once you're looking for a job, it's important to get specific with your knowledge, expertise, and interests
  • Network - stay on top of it and always continue to grow your network (i.e. through LinkedIn, informational interviews, guest speaker panels, etc.)
  • Humility and hustle - go into every opportunity with no ego, do whatever you're asked, work hard at it, and approach it with enthusiasm (it will prove your value in the long run)
  • Planned luck - put yourself in the way of good things happening, you never know what door will open up for you
  • Take full advantage of any opportunity you get and go into it with two hands
  • Go somewhere where you can bring value but also an environment where you can learn
  • Come to the table with value and credibility and it will display requisite knowledge
  • Acknowledge that entry level jobs won't be your forever, but bring value in the moment and take in as much knowledge and pick as many peoples' brains as you can during your time there
  • Confidence will grow with time in any role that you're in
  • A lot of your life and job is going to skate around your organization and your boss, so choose wisely when making those decisions
  • Going to grad school is completely situational, if you worked hard and completed a lot of internships during your undergrad, it might not be a necessary path for you
  • Advice for going into scouting: you just have to really love doing it because it is a time commitment and grind
  • Advice for internships:
    • Always have a good relationship with your supervisor
    • Always be available and willing to lend a hand
    • Dance between bringing value but not becoming another thing to manage
    • Do everything that you do at a high level
    • Take pride in knowing that someone always notices your work even if it doesn't feel or seem like it
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Mike Jackson Speaker Event

3/2/2022

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Mike Jackson:
  • Associate Athletic Director of Development, Inclusion & Engagement for Wisconsin Athletics

Key Takeaways:
  • Some of the best things you can do in your undergrad career are done outside of the classroom
  • Challenge yourself to take on a leadership role in some capacity and step up in the student organizations you are in
  • Take advantage of the little things and the Wisconsin Idea
  • Think outside of the box and create your own path
  • Become a student in the industry and figure out what you can layer on
  • Those that are successful in the sports business are hungry and part of being hungry is staying curious
  • Be curious about what you can do to get better and higher skilled
  • Get multiple mentors who are at different levels and stages of their careers and identify blind spots from a development standpoint
    • Need a senior leader who is where you want to be (in your end goal position), someone who will advocate and move mountains for you
  • You have to be the one to take the initiative and control of the relationship with your mentor
  • Find mentors that are more tangential to where you want to be in, they will be the most authentic connections
  • Successful individuals are those who are going to take the next step once they walk out of the room
  • Have to realize that you don't have to hit a home run on your first try, you have to get into a position at a a well established and respected company
  • Need the willingness to commit to your own personal growth
  • Be intentional and vulnerable with your connections
  • Always make the ask up front and ask it often, don't just reach out to connect
  • Take advantage of and be thoughtful with how you build your social network, make sure you leverage technology
  • Create an elevator pitch, it helps tell others who you are and tells yourself who you want to be
  • You don't have to have all of the answers, you need relationships with individuals who can provide guidance and open doors for you
  • Don't narrow your focus in sports, you'll hit a ceiling pretty quickly
    • Be ambidextrous and move around the business
    • In your first 5 years, gain experience in 2 different disciplines and be strategic
    • Take inventory and set goals, you'll be more aware of when it's time to move
  • Have to be uncomfortable in order to grow and be successful
  • As a leader, it's not always about being right
    • Have to become a very good listener
  • Always have results and objective measures that you can point to, it's how you'll move up within a company
  • Sales are key in sports and they build the necessary foundational skills
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Atul Khosla Speaker Event

2/16/2022

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Atul Khosla Speaker Event: Watch It Here
Atul Khosla:
  • Chief Operating Officer of LIV Golf Investments
  • Previous Chief Corporate Development and Brand Officer for the Tampa Bay Buccaneers
  • Previous Chief Operating Officer for the Chicago Fire Soccer Club

Key Takeaways:
  • There is a lot of parallel paths outside of sport with many opportunities
  • It's harder to break into sports recruiting, but you just have to look and network
  • Getting your first job after graduation is a function of of at-bats
    • ​It's a math equation of getting chances and a lot of at-bats, but you'll eventually break through
    • A great at-bat is hitting 25% of the time
  • Don't underestimate the amount of times that you'll put your resume out there
  • Having resiliency to ride through rejection will help you immensely
  • You have to have mental toughness because it's always harder before it gets easier
  • People in sports are always willing to give you a chance because someone gave them a chance once
  • Something that works for someone else may not work for you
  • You have to be doing the job before someone asks you to do the job
  • If you want that next job or opportunity, you have to be going beyond the scope of your current job already
  • What employers look for in resumes:
    • Did they apply themselves in school? Outside of school? Have the done something self initiated?
  • Can't stress enough the importance of the footsteps you leave behind
  • At the end of the day, if you bet on yourself you'll be competitive and do just fine in the sports industry
  • In order to have a competitive advantage, you have to find your point of differentiation and be brutally honest with yourself over whether or not that point is worthy enough
  • The best investment you can make is in yourself and your mind
  • Don't underestimate the power that simple reading has
  • A lot can be achieved by being nimble
  • Don't take the ride for granted, there is joy in both the ups and downs of the journey
  • The downs along the way make the ups so much better and more joyful
  • Leadership is very situational and dependent on who you are working with, but you must still have a base style that remains consistent
  • "The standard is the standard"
  • Intangible skills are hard to measure coming right out of school, so you have to rely on the hard facts and skills at first
  • People tend to undervalue the importance of the hard skills necessary for the job you are applying to/interviewing for
  • It's important to have the ability to absorb and listen to other cultures, be a sponge and take it all in
  • Work-life balance is an output of your choices and you determine those
    • Have to be careful, present, and set your boundaries
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JAmie Patrick, MAdison Area Sports Commission

2/10/2022

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Jamie Patrick:
  • VP of Convention Sales, Sports and Services at Madison Area Sports Commission

Takeaways:
  • The purpose of sports tourism: to bring sports to an area to enhance the quality of life in the community
  • Sports tourism is great for boosting opportunities within communities and can allow businesses to have a great year
  • You find out quickly that there's something for everybody
  • It's equally as important to find out what you don't like as what you do like
  • Have to be persistent and resilient, but you must understand collaboration and trust within a team first
  • Being persistent can open up opportunities down another path that you might end up enjoying more
  • Wherever you work, it's key to have coworkers who are going to pick you up when you are down and vice versa
  • Nothing is ever easy and if it gets easy, you've stopped caring about what you're doing
  • You'll spend 20% of your job doing things you won't want to do but make sure you still do them well, especially when you're first starting out
  • It comes down to taking the extra step and showing you care
  • The best part of working in sports is that each day is filled with a lot of variety
  • Problem-solving skills are essential in sports since you aren't fully in charge of the product
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Marissa Blomstrom Speaker event

12/13/2021

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Marissa Blomstrom:
  • VP of Marketing for the Minnesota Timberwolves and Lynx

Takeaways:
  • The world of sports forces you to wear many hats
  • You should always take the opportunity to talk with legitimate recruiters, you never know what might come from the conversation:
    • It might be a good fit for you
    • It might be a good fit for someone you know
    • They might know someone that you may want to hire
  • There are pros and cons of hiring people from inside and outside of an organization, everyone brings different perspectives
  • There is no right way to get to your dream career
  • In an interview, don't just say that you love sports, start with saying what else you bring to the table and what sets you apart from other applicants
  • Interview them just as much as they are interviewing you
  • If you're interested in a career in marketing, make sure that have an understanding of and a balance between the analytic and creative sides
  • Good ideas can come from anywhere and inspiration is everywhere
  • Always go into a job with as a team player with a good attitude and never be hesitant to roll up your sleeves
  • Be able to think really big picture, but also bring strategy and the ability to dig deep into the weeds and details of things
  • When you think you've gone far enough, go even farther
  • People will always recognize the people who show up everyday and have a teamwork mindset
  • Having a standard for how you want to do things will make you more efficient
  • Sports are next level fast, you have to be someone who likes change and fast paced environments
  • The pace of sports is so fast that timing means everything, time is a resource and maximizing your team's time is key
  • Advice for females looking to go into the sports industry:
    • Never forget that you have the right to be there just as much as anyone else does, it's all about confidence
    • Make sure that you work for an organization that cares about women and diversity as a whole
    • Don't ever sell yourself short and don't count yourself out of the equation
  • If you reach out to someone on LinkedIn, always add a note
    • Give a reason as to why you want to connect
    • Wherever you can be clear with your intentions, you will have better results and more meaningful connections
  • It's always great to know people, but you don't have to know someone to get a job
  • You don't have to mesh with everyone and not everyone has to be your mentor
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Careers in Golf PaneL

12/6/2021

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Careers in Golf Panel: Watch it Here
Speakers:
  • Patrick Healy: Vice President at Outlyr
  • Adam Heieck: CEO at Youth on Course
  • Steve John: CEO at Monterey Peninsula Foundation

Key Takeaways:
  • Sports is all about building and curating relationships
  • It's about giving back, not hanging out with celebrities. Think about the purpose behind what you are doing and making a difference in peoples' lives.
  • It's not about you, its about what you're doing and the service you're providing
  • Anything you do in your life you have to feel good about and be proud of doing it
  • You have to be a sponge in life, absorb as much information as you can
  • The grind and long hours are rewarding in the end
  • Always have the mindset that no job is too small, roll up your sleeves and work hard, but never forget to have fun while doing so
  • Have the willingness to put yourself in any role
  • Don't be afraid to take risks, go beyond your comfort zone and that's when you find your boundaries
  • Don't say no to any opportunity, you don't know what is around the corner
  • The only way to success is hard work!
  • There's no quick fix, the only way to make your life complete, in any aspect, is hard work
  • It's the people who you meet while working your tail off who are going to make a difference down the road
  • Utilize your network, whether it's through personal or university connections, to land somewhere that can build a solid foundation for your career
  • Surround yourself with people who matter
  • You have to know what your strengths and weaknesses are
    • Know what you have, recognize it, and use it to your advantage
  • Life is unpredictable, every day is different and if it's not unpredictable anymore, get out of it
  • You have to embrace that no two days will look the same or you're in the wrong job
  • Organizing what you can control will help you go with the flow on things that come up on a daily basis
  • If you ask questions, make sure that you always listen to the answer
  • Skills are secondary to attitude, personality, desire, wants, etc.
  • Advice for leadership roles:
    • Prioritization is key!
    • Staying organized allows for easier delegation
    • Motivating others is a main driver for success
    • One of the hardest things is managing others, but it's also the most fulfilling thing in the end
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