Jackson Dargan: Intro to sports analytics and agencies

Jackson Dargan:

• Currently the Manager of Data Analytics at KORE Software
• Graduate of UW-Madison in 2013

Key Takeaways:

• There are different aspects of sports business that go into agencies such as advertising, consulting, social media, partnerships, sponsorships and more!
  
• Agencies work to keep their clients ahead of change
  
• KORE Software works with 550+ properties, brands and agencies worldwide
  
• $11 Billion in sponsorship assets are managed annually by KORE
  
• For franchises, KORE's data contributes to decisions regarding Ticket & Fan Engagement, Sponsorship & Partner Engagement, Suites & Premium and more!
  
• There are major differences in the way franchises are handled and operated in Europe compared to the United States
  
• The recent legalization of sports gambling is changing the way agencies and properties are interactive with fans
  
• Properties look to agencies for data management because date management consists of constant updates and revisions and it is expensive to manage data