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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

Jackson Dargan: Intro to sports analytics and agencies

10/14/2020

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Jackson Dargan:
  • Currently the Manager of Data Analytics at KORE Software
  • Graduate of UW-Madison in 2013
Key Takeaways:
  • There are different aspects of sports business that go into agencies such as advertising, consulting, social media, partnerships, sponsorships and more!
  • Agencies work to keep their clients ahead of change
  • KORE Software works with 550+ properties, brands and agencies worldwide
  • $11 Billion in sponsorship assets are managed annually by KORE
  • For franchises, KORE's data contributes to decisions regarding Ticket & Fan Engagement, Sponsorship & Partner Engagement, Suites & Premium and more!
  • There are major differences in the way franchises are handled and operated in Europe compared to the United States
  • The recent legalization of sports gambling is changing the way agencies and properties are interactive with fans
  • Properties look to agencies for data management because date management consists of constant updates and revisions and it is expensive to manage data 
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  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
    • Leadership Committees
  • Alumni
    • Alumni Newsletters >
      • 2019-20
      • 2018-19
      • 2017-18
  • Events
    • Upcoming Events
  • Opportunities