Legends is a company who works behind the scenes with partner teams to help in multiple areas. They have three main segments: Global Planning, Global Sales and Hospitality. They originated by working with the Cowboys and Yankees as they opened their new stadiums and then expanded to other teams and properties across different leagues and even internationally. They're the team behind the naming deals for the Raiders, Chargers/Rams and LA FC's new stadiums. They also work with collegiate teams across the country and entertainment organizations worldwide.
The four members of today's panel along with their job titles are:
Lexi Van Camp (Social Media Marketing Specialist)
Zach Epstein (Ticketing Account Executive)
Andrew Snyderman (Ticket Sales Manager)
Daniel Jankoski (General Manager)
What is Legend's role with the University of Wisconsin?
DJ: Help to work with the University of Wisconsin's proposed expansion/renovation of Camp Randall, help with development and to help sell tickets for the three of the main sports here at Wisconsin. (Football, Men's Hockey and Men's Basketball).
How did you get your start in the business world?
AS: "I worked with NBC for the 2012 Olympics as well as working as a promotional internship with the Cincinnati Reds. Then I worked as a ticket sales account manager for the Lincoln Stars. Taking risks is very important to be successful in sports and I look back on that decision and am very glad that I did it. "
What did you need to know to be successful with Legends?
LVC: "Knowing what you know but also knowing what you don't know as well and being willing to ask questions."
Do you collaborate with your Legends colleagues who work with other properties?
AS: "Most definitely, I work a lot with other properties to work on best practices and to learn what works well for them that we can use here. It's also a nice to feel like there are other projects that are available to be moved to if your project ends."