Nate Pokrass is currently the Director of Community Investment and Partnerships for American Family Insurance. As well as tournament director of the American Family Insurance Championship in Madison, Wisconsin.
Three primary objectives of American Family's involvement in sports:
1. Increase Brand Health
2. New Customer Acquisition
3. Agent, Employee and Community Impact
American Family Insurance is looking to both grow and consolidate the market of Milwaukee.
American Family Insurance Championship:
-Building out all of the operations for the tournament takes roughly 6 weeks every year.
-Increase Fan Experience: Celebrity Group
-Tournament Week Concert
Tournament is a Non-Profit organization raising 7.1 Million dollars the past three tournaments.
How did the Miller Park to American Family Field rebrand come together?
NP: We have entered into a 15 year deal with the Brewers after Miller chose not to renew their deal. We're working on continuing to develop signage in the stadium as well as how we will be activating that space.
How much of the growth of American Family is related to sports?
NP: We have been steadily growing for a long time. We can't attribute that growth just to sports but the use of sports and entertainment marketing in the past 10 to 15 years is definitely a piece of the puzzle and our success.
My name is Karli Schmitz and on behalf of the entire board, we hope you find this information valuable.