SPORTS BUSINESS CLUB UW-MADISON
  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
    • Leadership Committees
  • Alumni
    • Alumni Newsletters >
      • 2021-22
      • 2019-20
      • 2018-19
      • 2017-18
  • Events
  • Opportunities

Event Spotlight Blog
Missed an event? Here are some of the highlights. 

Nate Pokrass Speaker Event

2/12/2020

0 Comments

 
Nate Pokrass is currently the Director of Community Investment and Partnerships for American Family Insurance. As well as tournament director of the American Family Insurance Championship in Madison, Wisconsin.

Three primary objectives of American Family's involvement in sports:
1. Increase Brand Health
2. New Customer Acquisition
3. Agent, Employee and Community Impact

American Family Insurance is looking to both grow and consolidate the market of Milwaukee. 

American Family Insurance Championship:
-Building out all of the operations for the tournament takes roughly 6 weeks every year. 
-Increase Fan Experience: Celebrity Group
-Tournament Week Concert

Tournament is a Non-Profit organization raising 7.1 Million dollars the past three tournaments.
 
Questions-
How did the Miller Park to American Family Field rebrand come together?
NP:  We have entered into a 15 year deal with the Brewers after Miller chose not to renew their deal. We're working on continuing to develop signage in the stadium as well as how we will be activating that space. 

How much of the growth of American Family is related to sports?
NP: We have been steadily growing for a long time. We can't attribute that growth just to sports but the use of sports and entertainment marketing in the past 10 to 15 years is definitely a piece of the puzzle and our success. 

​
0 Comments



Leave a Reply.

    Website Editor

    My name is Karli Schmitz and on behalf of the entire board, we hope you find this information valuable.

    Archives

    April 2022
    March 2022
    February 2022
    December 2021
    November 2021
    October 2021
    April 2021
    March 2021
    February 2021
    November 2020
    October 2020
    September 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    April 2019
    March 2019
    January 2019
    November 2018
    October 2018
    April 2018
    March 2018
    January 2018
    October 2017
    September 2017

    Categories

    All

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
    • Leadership Committees
  • Alumni
    • Alumni Newsletters >
      • 2021-22
      • 2019-20
      • 2018-19
      • 2017-18
  • Events
  • Opportunities