Nfl Partnerships with Mitchell Pinta

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Mitchell Pinta

• Group Managing Director, Business Development & Partnership Management at the NFL
  
• Graduated from UW-Madison in 2008 and work in the Athletic Department
  
• Started with the NFL out of college in 2008 and has spent time working in many different areas​
  

Takeaways

• Main business objectives:​

1. Drive league initiatives
2. Partner with strong brands to market the NFL
3. Grow NFL revenue

• Ultimate goal: doing whatever they can to bring revenue to all 32 NFL teams
• The NFL has the largest fan base across the US (181M+ total fans - all-time high)
• #1 sport across lifestyles and fans
• Deeper relationships lead to longer, stronger partnerships
• Protection of sponsors is extremely important
• Selectively add new partners to create a pipeline
• Spends much of his time looking for different industry trends and develops ideas of what initiatives should be pushed