Sports/Marketing Agency Fair

Missed it? Watch it here!

GMR Markting:
Speakers:

• Daniel Silber, Account Supervisor (UW Alum)
• Ben Tauer, Account Executive (UW Alum)
• Kent Flynn, Account Supervisor

Takeaways:

• 81% of consumers do not believe what marketers tell them
• Experiences build memories, memories build our life stories 
• People remember 20% of what they read, 40% of what they observe, and 90% of what they experience
• Diverse experience and depth of resources drive innovation and results for clients 
• Evaluate who should partner with who based on multiple brand objectives 
• Brands have found new ways to interact

Fleishmann Hillard:
Speaker:

• Matt Fox, Managing Supervisor (UW Alum)

Takeaways:

• Focused more on the public relations side of things
• A consumer focused agency that represents some of the largest brands inside and outside of sports
• Important to get a sense of the brands you admire when looking at where you want to work
• Culture and relationships within an agency are key
• Many new exciting outlets are changing the way things are normally done
• Sportico is a great resource
• Be active on LinkedIn!

Lammi Sports Management
Speakers:

• Bryan Ersoy, Account Coordinator (UW Alum)

Takeaways:

• Places over 250 appearances, partnerships and endorsements annually with top athletes in every major sport
• Specializing in activation and roll-out over several media platforms 
• Helps athletes with things such as appearances, branding and social media management 
• LSM has produced television, radio, online an social media content surrounding top teams and athletes across the US