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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

Sports/Marketing Agency Fair

2/25/2021

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Missed it? Watch it here!
GMR Markting:
Speakers:
  • Daniel Silber, Account Supervisor (UW Alum)
  • Ben Tauer, Account Executive (UW Alum)
  • Kent Flynn, Account Supervisor
Takeaways:
  • 81% of consumers do not believe what marketers tell them
  • Experiences build memories, memories build our life stories 
  • People remember 20% of what they read, 40% of what they observe, and 90% of what they experience
  • Diverse experience and depth of resources drive innovation and results for clients 
  • Evaluate who should partner with who based on multiple brand objectives 
  • Brands have found new ways to interact
Fleishmann Hillard:
Speaker:
  • Matt Fox, Managing Supervisor (UW Alum)
Takeaways:
  • Focused more on the public relations side of things
  • A consumer focused agency that represents some of the largest brands inside and outside of sports
  • Important to get a sense of the brands you admire when looking at where you want to work
  • Culture and relationships within an agency are key
  • Many new exciting outlets are changing the way things are normally done
  • Sportico is a great resource
  • Be active on LinkedIn!
Lammi Sports Management
Speakers:
  • Bryan Ersoy, Account Coordinator (UW Alum)
Takeaways:
  • Places over 250 appearances, partnerships and endorsements annually with top athletes in every major sport
  • Specializing in activation and roll-out over several media platforms 
  • Helps athletes with things such as appearances, branding and social media management 
  • LSM has produced television, radio, online an social media content surrounding top teams and athletes across the US
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  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
    • Leadership Committees
  • Alumni
    • Alumni Newsletters >
      • 2019-20
      • 2018-19
      • 2017-18
  • Events
  • Opportunities