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Event Spotlight Blog
Missed an event? Here are some of the highlights. 

The Business of Summerfest

3/4/2021

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Missed it? Watch it here!
Speakers:
  • Sarah Smith Pancheri: Chief Operating Officer & VP of Sales and Marketing (UW Alum)
  • Bob Babisch: Vice President of Entertainment 
Takeaways:
  • Establish in 1968 with an average annual attendance of 900,000 people 
  • A 75-acre world-class permanent festival site
  • Recognized as "The World's Largest Music Festival" by the Guinness Book of World Records
  • Milwaukee World Festival, Inc. is a private, not-for-profit corporation. It truly is a festival for the people
  • 2,162 seasonal employees and 2,000+ additional seasonal staff hired various Summerfest vendors
  • Delivered almost $1 billion in economic impact is the last 5 years
  • 93% of authorities and 85% of non-attendees agree of strongly agree that Summerfest is part of the fabric of Milwaukee's culture/community 
  • Summerfest is marketed to absolutely everyone
  • 199K+ email database and millions of website visitors
  • Regional advertising in excess of $2.2 million
  • A 12 month, around-the-clock job
  • Different artists are marketed differently. Ex. A pop concert you market through social, but a country concert you market through radio
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  • About Us
    • Overview
    • Connect
    • Resources
  • Leadership
    • Executive Board >
      • Exec. Board History
    • Leadership Committees
  • Alumni
    • Alumni Newsletters >
      • 2021-22
      • 2019-20
      • 2018-19
      • 2017-18
  • Events
  • Opportunities